The “Robot Dance” and Six Other Video Clips that Leverage Your Healthcare Content

robot dance Video content in healthcare marketing is increasingly affordable and useful for many reasons, but to our budget-stretching mindset, but using “leverage” is the best part of the equation.

We talk about leverage in our popular instructional series about the many uses of video. (All six video segments are on this page.) But the compelling value idea is to create video material once and then use it in many ways.

Private practices, medical groups, manufacturers, hospitals and healthcare providers can find useful ideas on our website, and still more on our YouTube Channel. Video is an excellent means for training, case acceptance, patient education, testimonials, TV commercials and other applications that multiply your visitors and your return.

As another real-world case, you’ll want to watch how Methodist Hospital in Henderson, KY uses video extensively, including this unusual “robot dance” video. (Perhaps not your typical urology video.) The mission is to demystify minimally invasive Da Vinci robotic surgery for patients in need of a hysterectomy or prostate surgery.

And for leverage, the disarming three-minute video is on their website, and (along with other videos) on the hospital’s YouTube Channel and Facebook page. They also do a nice video tour of the facility, something private practices and medical groups could easily do.

Please let us know if you have an example of video for healthcare marketing that you’d like to share with other readers. Connect with us here and show us what you’re up to, video-wise.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



Your proposal will include:

Competitor Intel Icon
Competitor Intel
Recommendations Icon
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions