The “Robot Dance” and Six Other Video Clips that Leverage Your Healthcare Content

By Stewart Gandolf
Chief Executive Officer

robot danceVideo content in healthcare marketing is increasingly affordable and useful for many reasons, but to our budget-stretching mindset, but using “leverage” is the best part of the equation.

We talk about leverage in our popular instructional series about the many uses of video. (All six video segments are on this page.) But the compelling value idea is to create video material once and then use it in many ways.

Private practices, medical groups, manufacturers, hospitals and healthcare providers can find useful ideas on our website, and still more on our YouTube Channel. Video is an excellent means for training, case acceptance, patient education, testimonials, TV commercials and other applications that multiply your visitors and your return.

As another real-world case, you’ll want to watch how Methodist Hospital in Henderson, KY uses video extensively, including this unusual “robot dance” video. (Perhaps not your typical urology video.) The mission is to demystify minimally invasive Da Vinci robotic surgery for patients in need of a hysterectomy or prostate surgery.

And for leverage, the disarming three-minute video is on their website, and (along with other videos) on the hospital’s YouTube Channel and Facebook page. They also do a nice video tour of the facility, something private practices and medical groups could easily do.

Please let us know if you have an example of video for healthcare marketing that you’d like to share with other readers. Connect with us here and show us what you’re up to, video-wise.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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