Physical Therapy Marketing: Anti-gravity Treadmill Brings Space Science Down to Earth

By Stewart Gandolf
Chief Executive Officer

anti gravity treadmill

Anti-Gravity Treadmill in Physical Therapy Marketing

Although anti-gravity treadmill machines were introduced to the market a few years ago, they are not yet commonplace—and they’re an opportunity for differentiation in physical therapy marketing (for facilities that have one).

At the Indiana Orthopaedic Hospital (Indianapolis), according to an IndyStar news item, the treadmill, by AlterG, is helping some patients recover more quickly. The device—reportedly the only one in the state—offers benefits to patients, and draws a news media spotlight to the facility.

The concept is to allow physical therapy patients to reduce the effect of gravity and to walk or run during their recovery period without pain. Indiana Orthopaedic offers the treadmill to patients with bone or joint injuries as well as pregnant women, seniors and overweight individuals when exercise is difficult. Patients wear special shorts connected to the treadmill at the waist; the device calibrates the weight, and pressurizes a support mechanism to mimic reduced gravity.

“The AlterG treadmill was spun off from NASA technology designed to counteract the weightlessness that astronauts experience while in space,” according to the IndyStar report.

“Professional athletes were the first to use the new treadmill, priced at $75,000, as a performance enhancement tool to allow them to run faster. More recently, the company released a $29,900 version designed for rehab.”

A few hundred devices can be found around the nation at medical and hospital facilities, physical therapy clinics and departments, sports medicine, conditioning and rehabilitation locations, chiropractic practices, upscale fitness centers, and at least one YMCA. Some facilities offer a free initial trial, but there’s a fee for use in regular sessions.

Read more on this story at IndyStar.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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