By Stewart Gandolf
Chief Executive Officer
When a compelling offer catches your attention – such as the astoundingly low cost of only a dollar – it’s hard to resist. And when it’s only available for a limited time – in this case for one day only – serious buyers have to act immediately or lose the opportunity.
The 1 Dollar-1 Day Only offer showed up in an email promotion the other day. And since the regular price was $299 in this case, we were motivated and bought on the spot. What’s more, we told a few other people about it.
A solid offer is a primary element in several advertising formats. This type of offer could be used in some healthcare marketing and advertising situations such as introducing an elective service or procedure in dental, cosmetic and other medical marketing and advertising. It’s also likely to inspire referrals and word-of-mouth comments.
Dissecting the offer a bit further, you can see the mechanics provides a low-gate and low-risk entry point for the buyer’s initial commitment. And there’s the all-important TAIL; the payback (and ultimate return on investment) is in subsequent or additional services, repeat business, and additional referrals that follow with customer satisfaction.
What’s the best offer you’ve seen or used? Please tell us about it; we welcome your comments. And if you’d like to chat about your overall healthcare or medical marketing effort, you can connect with us here.