Quick Capture Offer: 1 Dollar-1 Day Only Promotional Idea for Healthcare Marketing & Advertising

By Stewart Gandolf
Chief Executive Officer

Only One Dollar; Only One Day

When a compelling offer catches your attention – such as the astoundingly low cost of only a dollar – it’s hard to resist. And when it’s only available for a limited time – in this case for one day only – serious buyers have to act immediately or lose the opportunity.

The 1 Dollar-1 Day Only offer showed up in an email promotion the other day. And since the regular price was $299 in this case, we were motivated and bought on the spot. What’s more, we told a few other people about it.

A solid offer is a primary element in several advertising formats.  This type of offer could be used in some healthcare marketing and advertising situations such as introducing an elective service or procedure in dental, cosmetic and other medical marketing and advertising. It’s also likely to inspire referrals and word-of-mouth comments.

Dissecting the offer a bit further, you can see the mechanics provides a low-gate and low-risk entry point for the buyer’s initial commitment. And there’s the all-important TAIL; the payback (and ultimate return on investment) is in subsequent or additional services, repeat business, and additional referrals that follow with customer satisfaction.

What’s the best offer you’ve seen or used? Please tell us about it; we welcome your comments. And if you’d like to chat about your overall healthcare or medical marketing effort, you can connect with us here.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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