Medical Device Marketing & Advertising Finds Receptive Audience with At-Home Patients
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Medical Device Marketing Meets EHR Monitoring

The Centers for Disease Control and Prevention (CDC) says that almost half of the American population lives with at least one chronic condition such as diabetes, asthma, COPD or heart disease. The numbers spike in older age categories, with more than ninety percent of Americans age 65 or older living with some form of chronic illness, according to the CDC.

It’s a large market, and survey results released last week suggest that medical device marketing and advertising would find it to be a receptive audience for remote monitoring.

Patients in this category are aware of the benefits of home medical devices such as blood pressure monitors, glucometer and scales to connect with their doctor. And three in five individuals say that using remote monitoring home medical devices would improve their health.

What’s more, the survey by GfK Roper for Practice Fusion suggests that interest in doctors monitoring patient health using remote medical devices was equally high for respondents with and without chronic conditions. Practice Fusion is a Electronic Health Record (EHR) company that is currently inviting home medical device manufacturers to connect patients and physicians by way of their web-based system.

Using an integrated EHR system, doctors could access and utilize home medical device data to track chronic conditions and enable patients to live more independently.

Read more about effective marketing for medical device manufacturers at the Healthcare Success website.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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