MARKETING MINUTE
Introducing a new doctor in the practice by way of a notice to the media? Medical practices, groups and hospitals love to spotlight their doctors. But they often miss the boat with a “news release” of little interest, and the information never reaches the public.
Here’s a tip to communicate your message effectively. Steve Gregg explains that you need to approach “the news” from the perspective of what the audience cares about. “Patients, consumers, target audience…they need to know ‘what’s in it for them.’”
In this Healthcare Success Marketing Minute, Steve and Stewart offer ways to bring the story to life, make it interesting reading, and highlight benefits for the community.
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Talk to Steve at Healthcare Success 800-656-0907. Stephen provides clients with account management, strategic marketing and public relations counsel on media and community relations, message development and branding. His education is in public relations and marketing, with degrees from California State University-Fullerton and Concordia University. [[email protected]]
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