How to Use Google’s New Consumer Survey to Sample Website Satisfaction

google logo Empowered patients, engagement and satisfaction are the new watchwords of Internet marketing for healthcare. But it can be challenging to know who’s pleased with your medical website, and just as importantly, who’s not so happy. Here’s a new and useful way to test the waters in real-time.

Google Consumer Surveys has extended a helping hand with the recent release of a new site satisfaction tool. Although it may not be suitable for more sophisticated web owners, it’s a good starting point to create baseline samples from site visitors.

Snapshot feedback for website owners…

On one hand, it is relatively easy for medical practice site owners to install and use this little “satisfaction checker.” In it’s basic, four-question form, there’s no cost. In their introductory notes a couple weeks ago, the folks at Google Webmaster Central say, “All you have to do is paste a small snippet of code in the HTML for your website and this will load a discreet satisfaction survey in the lower right hand corner of your website.

google satisfaction survey example

“Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface.” And for as elementary as it is, Google provides:

  • Segmentation by gender, age, geography, urbanicity and income.
  • Cross tabs for screening questions (if applicable).
  • Interactive charts and data visualizations.
  • Automatically generated insights by demographic segment.
  • Downloadable charts and data sets.

That’s the free-and-easy part, but in the “off-the-shelf” form, you are limited to four default questions. After that, you can customize questions for one-cent per response or five dollars for 500 responses. Google adds that, “Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices.”

satisfaction report example

Visitors to your website have the option to respond while their feedback is current and top of mind. To get started, it’s a good idea to review the Google Blog overview, Introducing website satisfaction by Google Consumer Surveys, before you sign into your Google Consumer Surveys account.

And for related reading, see: 23: Number of Useful Internet Marketing Stats in This Healthcare Post.



Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



Your proposal will include:

Competitor Intel Icon
Competitor Intel
Recommendations Icon
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions