From South Dakota to New York, Healthcare Marketing Has a Heart

By Stewart Gandolf
Chief Executive Officer

Mega Heart South Dakota

From the nation’s heartland to the big city, here are two “healthy heart” illustrations of healthcare marketing at work.

Avera Heart Hospital Marketing and PR Thinks Mega

Some things are larger than life in South Dakota. For example, Avera Heart Hospital in Sioux Falls has a big heart and knows how to make a big impression with a medical inflatable.

Avera is where you’ll find “the world’s one and only, portable, inflatable heart” (interactive exhibit, that is), dubbed Mega Heart. We’ll trust Avera about the “one-and-only” claim to fame, but Mega Heart is 12 feet high and over 20 feet long and that’s big enough to walk through the Superior Vena Cava and the Aorta.

It is a hospital community relations and teaching experience that communicates an impressive health message for school kids, their parents and anyone else who wants a view of heart disease from the inside out. Inside the Mega Heart are examples of heart disease and heart surgeries.

The educational heart model is the product of Medical Inflatable Exhibits, and one of several educational displays about health and the human anatomy. The Mega Heart, Mega Lungs and/or Mega Brain are informative attention-getters for events such as health fairs, hospital open houses, charity walks, patient education, medical advertising or medical device marketing.

At an Avera Heart Hospital event—in addition to the giant display—the program included hands-only CPR classes, and information about nutrition, exercise, and preventing heart disease. At one of several teaching station activities, participants could see examples of how much fat is in fast food sandwiches by putting cooking oil on buns.

Cardiology Medical Practice Moves to Doctor’s Brooklyn Backyard

Here’s one medical practice that is moving against the trend toward hospital employment, and opening a storefront specialty practice marketing in a New York neighborhood.

It wasn’t long ago that we published this article about physicians leaving private practice for health system employment. One report predicts that the shift to health system employment will grow by an annual rate of five percent over three years. And at that pace, within a couple years, less than one third of physicians will be in private practice.

One exception is The Heart and Brain Comprehensive Center, which opened in their own backyard by Dr. Nidal Isber and Dr. Souhel Majjar as a medical resource for their Bay Ridge neighbors. For more than a decade, Dr. Isber directed cardiology and clinical cardio electrophysiology at St. Vincent’s Medical Center, which closed last year.

Dr. Isber has been a resident of the southern Brooklyn area for nearly 30 years, so the choice of location was a logical fit. He talks about his reasons for bringing cardiac care to the neighborhood in this local news article.


Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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