The widely popular Snopes.com website—AKA the Urban Legends Reference Pages—has a problem with a famous quote by prolific American bank robber Willie Sutton. Supposedly, his reason for robbing banks is: “That’s where the money is.”
It turns out that even Sutton denied having said it, but nevertheless, the logic is sound. The best fishing is where the fish are located. The best healthcare marketing opportunity is where patients, prospective patients and potential customers are looking for healthcare information—and mostly, that’s online, via a mobile device, often using search and social media.
Digital-Internet-Mobile-Social healthcare communications…
Consumer behavior patterns in general—and with healthcare in particular—have moved online; often via ever-present, and immediately accessible mobile devices. Plus, online search and social media are the most widely used access points.
Use the D-I-M-S challenge to closely consider your marketing plan. Digital, Mobile, Internet and Social have dramatically disrupted healthcare and the media mix that reaches prospective consumers. As Willie Sutton famously (didn’t) say, “It’s where the money is.”
Connect with us here for a confidential marketing assessment. We can help put you together with the patients and cases that you want to attract.
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