What I like about this clever, little no-cost idea is that anyone can use it to communicate a marketing or branding message…although you’re actually away from the office.
Frequently, Healthcare Success business takes me on the road and away from my desk. We consult with hospitals, medical practices and healthcare providers throughout the US, and although I may be traveling, I like to keep connected with clients.
Anyone who is away from the usual email connectivity like I am—even for a day—can setup an automatic email reply message. The bonus idea is that it’s easy to put engaging value into the auto-reply message with something they will find useful or interesting. To illustrate, here’s a sample message that I might use:
The email auto-responder is a useful tool. But, more than the usual “I’m away…” message create a brief and engaging bit of text that includes:
And here’s the value-added kicker:
It’s an email equivalent of providing guests with reading material in a waiting area. “While I’m away, check out [this interesting bit, with URL/link].” The unexpected link to something interesting makes your response more engaging, friendly and memorable. Plus the auto-response tool is an opportunity to deliver a brief promotional, branding or marketing message.
We also like marketing ideas that are easy to do, have little or no cost, and consistently communicate your message at every opportunity. Here are two more ways to leverage what you have to say and make your efforts more effective: