Slow to Hire. Quick to Fire. Easier Said Than Done.

By Stewart Gandolf
Chief Executive Officer

Green "Hire" and red "Fire" buttons next to each otherDoctors don’t always wear the title of CEO for their practice, but if it’s your business, you’ve got the top job. And along with it, you hold the ultimate hire-fire responsibility for the organization.

Command, as the saying goes, is a lonely place. Personnel matters are often tough. Employees can be liked, but perform marginally. And even when the situation clearly warrants releasing an employee, it’s an unpleasant task.

But, as I’ve discovered in healthcare organizations of all sizes, there’s a valuable lesson in the concept of being “slow to hire and quick to fire.”

Slow to hire…

In the interest of confidentiality and sensitivity, I’ll avoid specifics here. But having counseled many medical practices—and being a CEO myself—these observations are well founded. I know from experience that a staff problem can torpedo your best marketing plan. (And sometimes worse.)

The benefits of the “slow to hire” idea are easy to embrace. The challenge, however, is the time pressure to properly fill a need in the organization. When the slot is empty, everyone wants the extra help as soon as possible.

Experience shows that there’s more of a downside to being rushed into making a fast-but-wrong hire. Tough though it is, it’s better to absorb the temporary urgency and pressure and to take the necessary time to recruit and retain a proper fit for the practice.

Quick to fire…

It’s easier said than done, particularly when an organization wants to avoid an unpleasant task, play out a “second chance” or a “wait and see” scenario, or side-step the immediate challenges of being shorthanded during another round of “slow to hire.”

Nevertheless, there are many reasons to take the appropriate personnel steps sooner rather than later. Some of these include:

A “poor performing” employee costs is costly. In addition to paying the salary and related expenses, lost opportunity and/or productivity are added burdens.

Your reputation is at stake. Sooner or later (usually sooner), patients, customers and colleagues are touched by poor performance. One person can negatively influence PR and the reputation of the organization.

Invariably, other staff members are aware and soured. An unresolved “problem” creates an unhealthy environment for teamwork and risks the loss of other “good” employees.

Damage has already been done the time you are aware of a “bad fit.” It may take weeks to discover the negative consequences, and even longer to correct the downside.

Inaction communicates poor leadership. Allowing a personnel problem to linger erodes both confidence and culture.

Personnel and human resource issues can be complex, so it’s prudent to seek legal or professional advice. But regardless of the appropriate course of action, it is a sound business practice to protect the integrity of your organization, your employees and your reputation.

It may be easier said than done, but the slow-to-hire and quick-to-fire concepts have merit for CEOs and managers, and they offer financial benefits worth considering. Keeping a “bad fit” can be toxic for the organization.

Healthcare Success transforms doctor marketing by generating exposure and increasing qualified leads. Call us to learn more.

Stewart Gandolf, MBA


Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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