Six Strategies to Increase Patient Loyalty

GUEST POST by Joel Cordle

Loyalty meter Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.

Here are several strategies to engage healthcare consumers and increase patient loyalty.

Build your brand

Branding is not just about the logo. It is all about what you and your practice is known for, and what it does better than others. For example, demonstrating a special concern for patient needs (and providing a solution) is an expression of your brand message that the practice cares deeply for people. Patients increasingly expect and select providers that deliver on their brand promise.

Understand the purpose of marketing

Marketing, in any type of business, helps develop trust and strong relationships between the provider and consumers. Effective marketing also communicates reasons to trust, choose you, and recommend you to others.

Customer feedback

Customer feedback is an important resource that identifies things that your patients love, and don’t love, about your company. Patients appreciate that you are doing everything you can to make improvements and that inspires greater trust and loyalty. If you want a solid customer feedback forum, you can check out customer feedback software.

Patient questionnaires

Questionnaires or surveys are a channel for patient feedback that reveals additional avenues for improvement.

Social media and monitoring

A social media presence is an effective way to connect with and attract new patients. Join them on Facebook, Twitter or Instagram.

Let consumers know what you are doing for them

Patients look to doctors to provide help with their individual health issues. But beyond that, some healthcare and service benefits aren’t always obvious. It’s useful to explain (beyond serving the immediate concern) how the practice can help meet future needs.

Loyalty is earned through performance and satisfaction. It’s not automatic and it can’t be taken for granted. Routinely meeting and exceeding service expectations can inspire continuing allegiance to the practice and future referrals.

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GUEST POST submitted by Joel Cordle, medical marketer and CEO of Review Leap. He is active in the social media market and keeps informed about effective strategies for enhanced online presence. He also enjoys reading and writing about marketing, healthcare reputation management,  consumer feedback and customer loyalty.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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