3 Little Marketing-Smart Ideas You Can Call Your Own and Use Today

By Stewart Gandolf
Chief Executive Officer

marketing smart ideasAs the little quote reminds us, sometimes “Good things come in small packages.”

To demonstrate the concept, here are three little, clever and marketing-smart ideas that you can easily adopt as your own, use today, and maybe showcase your talent a little bit.

I’ll keep this brief.

The marketing quick-test mnemonic: “ID buyer. Find desire. Hit now. Here’s how.” This is an easy way to validate that your marketing or advertising message is on course and ready to go. I like the rare opportunity to use the mn-word in a post, but translated this means:

  • “ID buyer” challenges you to know that you have clearly identified the target audience;
  • “Find desire” identifies a solution or answer that the audience needs or wants;
  • “Hit now” is a timely, immediate or exclusive connection; and
  • “Here’s how” provides a call-to-action step is clear to the audience.

Pay it forward with a media/interview referral. Doctors (recognized authority figures) often get interview requests. One way to handle the media request is to first provide the response, answers or input as you would normally do. But then—and this is the win-win bonus part—refer the reporter to one or more other professionals. This additional step is likely to benefit the reporter and make a favorable impression with a colleague… perhaps where you want to build a relationship or return a favor.

Quietly understand that “bribery sells.” OK, we deliberately used the term “bribery”—admittedly low brow vernacular—as an attention-getter and to help you remember that human nature is always asking, WIIFM, “What’s In It For Me?” No matter what you want to sell, or what you want people to buy, unless the person in the audience sees a clear value or benefit to them, it’s no sale. The “bribery” concept is a reminder to look for a way to present a bite-sized sample or enticing offer that moves the audience a step closer to the purchase decision.

Future articles will provide more about these and other useful tips and ideas. Plus, there’s even more in our free marketing reference library:

See how Healthcare Success transforms doctor marketing by generating exposure and increasing qualified leads!

Stewart Gandolf, MBA

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



Your proposal will include:

Competitor Intel Icon
Competitor Intel
Recommendations Icon
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions