10 Reasons for Doctors to Polish their Communications Skills

By Steven Jacobs
SEO Manager

communications skillsOf course, everyone in healthcare has a command of “communications skills.” Doctors, nurses, medical staff, administrators and office employees…everyone “communicates” with patients and co-workers. The trouble is…sometimes ya ain’t so good at it.

Good or bad, interpersonal communications can be verbal or non-verbal, express subtle or obvious ideas, and/or be filled with medical jargon. Although you may think that you’re guilty of none of this, please read on. Maybe you can help “less-perfect” other people.

In patient-provider interaction in particular, research confirms “no matter how knowledgeable a clinician might be, if he or she is not able to open good communication with the patient, he or she may be of no help.” [PMID: 20099777 PubMED]

The breakdown (or failure to communicate) can occur anywhere in the care continuum. Some of the reasons for doctors and other professionals to sharpen their communications skills include:

  • Ability to successfully interact with a “difficult” patient
  • Adjusting for language barriers such as accents or colloquial expressions
  • Clearly presenting diagnosis and/or treatment options
  • Delivering a positive patient experience and a higher level of satisfaction
  • Enhancing patient’s compliance with medications or treatments
  • Exhibiting empathy for patient/patient care
  • Gaining a clear understanding of patient needs or medical issues
  • Influencing a patient to adopt healthy living or lifestyle changes
  • Initiating and growing a trusting relationship
  • Understanding, and working with, cultural distinctions or attitudes

Ways to polish your communications skills…

The many years of professional medical education are, by most assessments, considered lacking in the development of good communications skills. Fortunately there are many options for training and real-world applications available for doctors and staff. (Give us a call if you’d like some direction in finding helpful training resources.)

The key components of effective communications often related to applying a systematic cycle of message SENDING, RECEIVING, INTERPRETING and FEEDBACK. These terms may vary a bit in different applications, but generally, the FEEDBACK step—which closes the loop and confirms understanding of the message—is most critical and the step most often neglected.

Psychologist and former theater director Dr. Marjorie Melnick Heymann, takes communications skill development a bit deeper. Her Communication Through Theater approach for doctors stresses:

Being Present – clearing the clutter of mental distractions such as “the previous patient,” schedule or time worries, and other distractions that can reduce focus on the immediate communications task at hand;

Active Listening – applying specific listening-for-understanding techniques that confirm their awareness; and

Active Empathy – processing information for a true awareness of the other person’s needs.

Who’s got time for all that? With training and practice, effective communications skills can become easy to implement and beneficial to use routinely. In addition to better outcomes, communications skills help build rapport and trust, ease tensions and increase patient and professional satisfaction.

Additional reading on this topic is available in our free educational library:

See how Healthcare Success transforms doctor marketing by generating exposure and increasing qualified leads!

Bernadette Wilson

Steve Jacobs
SEO Manager at Healthcare Success
As Healthcare Success’ SEO Analyst and Manager, Steven Jacobs oversees long-term Search Engine Optimization strategy to help healthcare practices. He specializes in staying on the cutting edge of a constantly changing industry, developing SEO strategies to build an audience, increase website traffic and generate qualified leads that yield long-term success. 



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