Perhaps the most revealing thing about email marketing is evidenced by the smartphone that you have in your hand right now.
Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks--likely both you and I--checked email before their first cup of morning coffee—or anything else in the AM.
Of course, not everything in your inbox is marketing-inspired, but you can trust that at least some of what you’ll receive today is, according to research by trend-observer Gigaom, is intended, in consumer terms, to inspire brand awareness, acquisition, conversion or retention. Email is a primary marketing tool, they report, that’s used regularly by 86 percent of digital marketers. (Because the audience is online and email-centric.)
We recognize that not every provider can use email marketing or use it the same way as it applies to a retail business. But the following tips and insight about email can help doctors and group practices get greater traction with their healthcare marketing for attracting or retaining patients.
Let’s assume that your email marketing plan recognizes and respects the consumer/patient protection constraints of HIPAA, CAN-SPAM and other regulations and guidelines. Ten tips, in somewhat random order:
The effective use of email is a cornerstone consideration in healthcare marketing. How, when, where and why it’s used in a doctor’s plan to attract new patients will vary, but email continues to be a marketing workhorse for many practices.
For more help with email marketing, give us a call. And for related reading, see our previous article titled, The Curious Origin of Unwanted Email: Keeping Medical Marketing in the Safe Zone.