Addiction Treatment Center Marketing Webinar: How to Adjust Now and After the COVID Pandemic

By Stewart Gandolf
Chief Executive Officer

We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19.

Stewart Gandolf, CEO, Healthcare Success

Stewart Gandolf, CEO, Healthcare Success

Kathy Gaughran, Senior Healthcare Marketing Strategist at Healthcare Success

Kathy Gaughran, Senior Healthcare Marketing Strategist, Healthcare Success

While some substance abuse and behavioral health centers are withdrawing from marketing, others are increasing their budgets to take advantage of the void in the recovery marketplace. While some centers are struggling to keep up their census, others seem unaffected. While some marketing campaigns continue to draw inquiries, others border on “crickets.”

Meanwhile, many people are sadly and predictably resorting to drug and alcohol abuse to ease their pain and stress. How should you adapt your health marketing to this new reality?

To answer this question, I hosted an addiction rehabilitation webinar with our Senior Marketing Strategist, Kathy Gaughran, titled, How to Adjust Your Addiction Treatment Marketing, Now and After COVID-19.

In this timely healthcare marketing webinar for senior addiction treatment executives who represent addiction treatment facilities, join Kathy and me to discover:

  • Should your marketing stop, pivot, or push forward?
  • How to ethically and cost-effectively reach potential clients who are seeking help now?
  • What are some of today’s unexpected marketing opportunities?
  • How to leverage social media to build your brand and thought leadership over time.
  • Which strategy shifts make sense as the COVID-19 crisis evolves, and eventually fades?

If you would like to speak to us about your addiction treatment center marketing budgets through and after the COVID crisis, please give us a call at 800-656-0907.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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