The Senior Vice President/Vice President of Digital Marketing is a key management position within Healthcare Success that is responsible for proactively developing digital strategy and guiding a multidisciplinary team on data-driven marketing, search and social to drive results for our clients. This senior leader and seasoned digital practitioner provides a clear point of view on how our clients can best leverage current and emerging digital tools. He/she defines and guides best practices in digital communications to keep HS competitive and drive business results and growth. This individual also partners with the CEO and Management Committee to shape and communicate the vision and mission of the company.

RESPONSIBILITIES

Digital Strategy

  • Develop insight-driven multichannel opportunities for HS clients
  • Provide support to account team and clients with digital insights, recommend campaign spends and ongoing optimization strategies to maintain robust digital campaign health and performance
  • Translate digital strategies into ideas and solutions; partner with teams to ensure strategies and programs are effectively implemented
  • Create standardized formats for internal and client reporting which provide key performance metrics, analyses and optimization recommendations for client campaigns
  • Actively participate in and develop digital content for new business development opportunities
  • Serve as a passionate internal expert on digital and social media trends; develop ongoing points of view on emerging media and technology and consistently socialize across team
  • Investigate and bring forward new market offerings
  • Lead digital strategy on assigned client accounts, while supporting direct reports on their dedicated client accounts
  • Manage all digital media buys for HS clients
  • Manage reputation and local listings providers
  • Expand business opportunities with existing clients and build relationships with new clients
  • Effectively manage Google partnership and platform relationships
  • Contribute to ongoing thought leadership efforts of Healthcare Success

Management

  • Directly oversee the digital department (Search, Organic & Paid Social)
  • Promote consistency and set a positive tone for the team and lead by example
  • Continue to grow the department and recruit best-in-class digital talent to expand capabilities
  • Facilitate and evaluate potential vendor partnerships and other resource tools to support client and team needs
  • Partner with departments to understand ongoing work streams and ensure appropriate digital resources to support on-time client deliverables
  • Develop and grow department and team members to ensure digital staff remain motivated and highly skilled
  • Inspire a “Service Excellence” mindset and a spirit of ultimate customer service
  • Actively participate on the HS Management Committee, contributing to corporate goals, inter-department collaboration and a positive work culture

Financial Results

  • Partner with the Management Committee to manage and achieve key performance metrics including on-time delivery, client retention, expenses, revenue and profit margin

QUALIFICATIONS

  • 8+ years experience in a senior leadership position in an agency or other client-facing business, with in-depth knowledge of digital space, media channels, technology and how trends affect marketing
  • In-depth understanding of how digital media is produced and deployed in market
  • Ability to analyze business objectives and competitive landscape and develop multichannel strategies for clients
  • Proven leadership and management skills
  • Strong interpersonal and communication skills
  • Track record of working with teams to produce compelling, objective-driven campaigns
  • Experience in creative problem solving and rational experimentation
  • Proficient in current and emerging platforms
  • Exemplifies professionalism and a respect for protocol
  • Flexibility and adaptability in a changing agency/client environment
  • Experience partnering with Creative, Account, Project Management and User Experience teams
  • Highly collaborative, influential and creative
  • Continually raising the bar, forward thinking, innovative
  • Stays ahead of the curve on area of specialty/core competency
  • Leads by example – sets the pace for the department/agency in terms of work ethic and intensity

Healthcare Success does not accept agency résumés, unless the agency has been authorized by a Healthcare Success HR Representative. Please do not submit résumés unless authorized to do so. Healthcare Success will not pay for any fees related to unsolicited résumés.

To be considered for this position, please email a cover letter and resume to Robert@healthcaresuccess.com. No phone calls, please.

Continue

Your proposal will include:


Competitor Intel Icon
Competitor Intel
Recommendations Icon
Recommendations
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions