Medical Device Marketing & Advertising Finds Receptive Audience with At-Home Patients

Medical Device Marketing Meets EHR Monitoring

The Centers for Disease Control and Prevention (CDC) says that almost half of the American population lives with at least one chronic condition such as diabetes, asthma, COPD or heart disease. The numbers spike in older age categories, with more than ninety percent of Americans age 65 or older living with some form of chronic illness, according to the CDC.

It's a large market, and survey results released last week suggest that medical device marketing and advertising would find it to be a receptive audience for remote monitoring.

Patients in this category are aware of the benefits of home medical devices such as blood pressure monitors, glucometer and scales to connect with their doctor. And three in five individuals say that using remote monitoring home medical devices would improve their health.

What’s more, the survey by GfK Roper for Practice Fusion suggests that interest in doctors monitoring patient health using remote medical devices was equally high for respondents with and without chronic conditions. Practice Fusion is a Electronic Health Record (EHR) company that is currently inviting home medical device manufacturers to connect patients and physicians by way of their web-based system.

Using an integrated EHR system, doctors could access and utilize home medical device data to track chronic conditions and enable patients to live more independently.

Read more about effective marketing for medical device manufacturers at the Healthcare Success website.