Boris Feliks is a Paid Social Specialist who focuses on building and scaling paid media programs for healthcare organizations across Meta, LinkedIn, and emerging social platforms.
With nearly five years of experience in paid social, Boris has worked across agency, freelance, and in-house environments, managing campaigns for brands ranging from early-stage DTC companies to enterprise-level programs spanning multiple international markets. His most recent agency experience included managing paid social strategy for a $12 million annual program across the US, Canada, Mexico, and Australia, where he led execution, creative testing, and performance reporting for cross-functional client teams.
At Healthcare Success, Boris brings a performance-first approach to patient acquisition and lead generation, with a focus on creative strategy, audience development, and disciplined testing frameworks. His work emphasizes identifying the specific barriers that prevent conversion—whether compliance constraints, patient hesitancy, or creative fatigue—and building campaigns designed to address them systematically.
Boris is known for his diagnostic mindset and hands-on approach to platform management, grounded in the belief that strong paid media starts with clean data, clear attribution, and creative that earns attention.
Outside of work, Boris is a competitive chess player and a passionate skier who brings the same strategic, analytical thinking to everything he does.
