Don’t MiND Me

The Work

Healthcare Success partnered with Don’t MiND Me, a nonprofit advancing mental health advocacy, to elevate their fundraiser at the Palm Springs Air Museum. Together, we delivered an elegant promotional strategy that amplified awareness, engagement and impact.

For this mission-driven organization, the annual fundraiser is more than an event. It’s a platform for awareness and change.

Don’t MiND Me was founded by actress Mädchen Amick, best known for her role in the 1990s cult classic Twin Peaks. Inspired by her family’s experience navigating her son’s mental health challenges, she transformed a deeply personal journey into a national movement focused on education, advocacy and reducing stigma around mental health.

Explore the Don’t MiND Me origin story

Digital
Social

To reach donors, influencers and the Palm Springs philanthropic community, we developed a multi-channel digital social strategy. Our work included creative concepts for organic and paid social content, platform-specific messaging and promotional guidance across Meta and TikTok. The resulting approach balanced exclusivity with accessibility while keeping the foundation’s mission at the center of every message.

Gala Social Ads

Fundraiser Social Ads

Print Collateral
+ Templates

In addition to digital promotion, we designed refined print collateral and reusable templates to support the event across multiple touchpoints. Invitations, programs, signage and on-site materials reinforced the black-and-white masquerade theme while conveying sophistication and purpose.

Every element, from digital campaigns and print materials to messaging and promotional strategy, was designed to elevate the event experience while advancing Don’t MiND Me’s mission.

The spring masquerade became their most successful fundraiser to date, raising more than $110,000 in support of mental health programs and future recovery initiatives.