Acuity Eye group
The Work
Healthcare Success partnered with Acuity Optical, the retail division of Acuity Eye Group, to improve brand perception and drive patient growth across key Southern California locations. As a full-service agency, we provided strategy, creative support, web development, paid digital campaigns and SEO expertise, helping them compete with large national retailers and streamline marketing across multiple locations.
Website
We transformed Acuity Optical’s website into a welcoming, patient-focused destination. Strategic SEO improvements strengthened site architecture, content and technical performance, boosting visibility and engagement across digital touchpoints. The refreshed site guides visitors seamlessly from exploration to booking, delivering an experience that is both informative and visually compelling.
Digital
Social
Our paid search and social campaigns revitalized Acuity Optical’s digital presence. Engaging visuals and precise targeting inspired confidence in care, drove action and connected with local communities. These efforts generated 794 unique leads and 159 new patients in a single month at an average acquisition cost of $189 per patient, nearly 2:1 ROI on the first visit.
Campaign Specific Ads
Campaign Specific Ads
Motion
Motion
Organic Social Carousel
Organic Social Carousel
Digital
Email
HIPAA-compliant email campaigns delivered relevant, personalized messaging that nurtured patient relationships and promoted key services. Thoughtful segmentation and creative messaging increased appointment conversions and reinforced brand authority. Combined with paid digital campaigns, these efforts achieved an impressive 14:1 ROI based on patient lifetime value.
Email Campaigns
Traditional
We executed a coordinated traditional advertising program using print and local media to complement digital efforts. Each piece reinforced brand consistency, elevated awareness and positioned Acuity Optical as a trusted, approachable choice for eye care, illustrating how traditional channels can still drive tangible results in a competitive market.
Postcard + Direct Mail
Print Collateral
Designs + Templates
We designed elegant, cohesive print collateral and reusable templates for in-office marketing and mailed promotions. These assets strengthened brand identity, simplified internal workflows and ensured every patient touchpoint reflected professionalism, warmth and a polished, approachable visual presence—showing how thoughtful design can support brand consistency across multiple locations.
Receipt Folder
My Acuity Care Branded Collateral
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