As with most specialties, your practice is probably reliant on referrals. Continuing to form strong connections with referring physicians must be a solid component of your marketing plan — and our physician liaison trainer can help you accomplish that. Beyond networking, it’s imperative that you present a strong, consistent brand to your audience throughout your urology marketing and advertising materials, which could include:
The urologists who come to us often have goals to attract more of a specific type of patient, case and referral. Beyond just achieving a higher case volume, many wish to target those particular cases they desire most, whether it’s due to a special interest in certain cases or because those cases reimburse at higher levels. For example, many practitioners that we’ve worked with are interested in helping patients with incontinence, benign prostatic hyperplasia, prostate cancer, vasectomy procedures and erectile dysfunction that requires a penile implant.
Despite the Internet’s popularity as a medical resource, creating a website alone often isn’t sufficient (however, it is necessary). Long-term success requires an effective, integrated plan that engages the correct patient resources and directs them to your urology practice. Our specialists use the latest marketing techniques to build patient trust and differentiate your practice from the competition before a patient even meets you.
For over 20 years, we’ve worked with urology specialists to build their practices with more of the cases they want, bringing them more referrals and distinguishing them from the competition with medical marketing and advertising that gets results. Finally, the marketing plan we create for you will always extend from your unique interests, reputation and goals.
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