Urology Marketing and Advertising that Draw Patients and Produce Results

Discover your practice’s unique brand. Grow your presence in the marketplace.

As with most specialties, your practice is probably reliant on referrals. Continuing to form strong connections with referring physicians must be a solid component of your marketing plan — and our physician liaison trainer can help you accomplish that. Beyond networking, it’s imperative that you present a strong, consistent brand to your audience throughout your urology marketing and advertising materials, which could include:

• Responsive, marketing-based and SEO-optimized website
• PPC campaign (such as Google AdWords)
• Promotional practice brochure

Target the right type of urology patient by developing a precise marketing strategy.

The urologists who come to us often have goals to attract more of a specific type of patient, case and referral. Beyond just achieving a higher case volume, many wish to target those particular cases they desire most, whether it’s due to a special interest in certain cases or because those cases reimburse at higher levels. For example, many practitioners that we’ve worked with are interested in helping patients with incontinence, benign prostatic hyperplasia, prostate cancer, vasectomy procedures and erectile dysfunction that requires a penile implant.

Effective urology marketing plans take multiple approaches — all personalized for you.

Despite the Internet’s popularity as a medical resource, creating a website alone often isn’t sufficient (however, it is necessary). Long-term success requires an effective, integrated plan that engages the correct patient resources and directs them to your urology practice. Our specialists use the latest marketing techniques to build patient trust and differentiate your practice from the competition before a patient even meets you.