For over 20 years, we’ve helped occupational medicine (OM) physicians design successful, long-term, medical marketing and advertising plans. Communicating the business benefits of OM helps employers understand the value. It costs far less to prevent illness and injuries in the workplace, and employees with healthy lifestyles contribute to business productivity.
The OM physician works at the intersection of worksite safety and modern medicine. Primary capabilities include preventive medicine, clinical care, disability management and education. Nevertheless, there’s often a concern that the public “doesn’t know who I am or what I do.” This adds to the complexity of OM marketing, advertising and public relations.
We help OM practitioners meet their business goals and answer the challenges of increased competition, lower reimbursement rates and rising overhead costs as the nation’s healthcare delivery system struggles to reinvent itself. Despite these challenges, our evidence-based occupational medicine marketing approach is the solution that will take your practice to the next level of success.
Promoting occupational medicine practices includes implementing new ways to target the businesses, patients and referrals that you desire most. Only a sophisticated, creative marketing strategy can effectively tap into the highly valued referrals and target audiences.
An integrated approach can direct potential patients and clients to your website through online marketing strategies, including healthcare SEO and content marketing. And differentiating your branding message from the competition builds identity-based on your reputation and the value you bring to the community. This positions you as a preferred occupational medicine provider.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.
