Marketing neurology care comes with considerable challenges. For starters, neurologists are seeing more diverse and complex cases. These range from pain and migraine to ADHD, sleep disorders, motor-skill problems and more. Which to promote? How to promote them? At the same time, neurology practices have diverse capabilities, marketing messages and target audiences. And there are other issues.
Today, neurologists must continue to be competitive with their fellow neurologists. But they also are competing with anesthesiologists, physiatrists, pulmonologists and others. Further, they’re challenged by rising medical costs and decreasing (and less timely) reimbursement. So our clients’ business depends on various factors, such as:
Successfully marketing neurology services also depends on each practice’s goals and objectives. Chief among these goals is to determine what sorts of patients and cases you want.
In our experience, neurology practices’ goals for marketing and advertising are unique. Yet, they should include attracting a well-considered mix of the kinds of cases you want. We’ve helped neurologists establish service niches for neuromuscular testing and intraoperative monitoring, for example. Others aim to focus on migraine care or attract patients with better insurance coverage.
Another paramount goal in marketing for medical practices is to differentiate your practice from the competition. You must stand head-and-shoulders above your competitors. (This means in the minds of doctors and patients.) But just as important: you must do it without compromising good ethics.
Our experienced marketing professionals tailor a strategic marketing plan around your unique needs. We combine a scientific approach with a comprehensive scope that includes robust Internet marketing.
While most neurologists have a website, many lack a strategic Internet presence, including SEO for medical practices or a healthcare content marketing strategy. They don’t realize that the Internet and digital media are integral to a comprehensive marketing strategy. Marketing materials. Advertising. Public relations efforts. These are each important tactics for driving visitors to your neurology marketing website.
When they get to your site, your brand must set you apart from others. And your messaging needs to reinforce and extend your professional reputation. It also needs to promote the qualities that distinguish your practice. For this, you need a targeted, all-encompassing, long-term strategy for your specific communications needs.
From winning more referrals to reaching more patients, we’re here with custom neurology marketing and advertising strategies that work for you.
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