The world of bariatric and weight loss surgery is rapidly evolving. At Healthcare Success, we understand the critical changes influencing this space, like the rise of healthcare consumerism, the increase in large multilocation practices, and our aging population.
Our expert bariatric surgery marketing strategies are designed to help differentiate your business by addressing each of these critical changes, helping you conquer the competition and thrive.
Bariatric surgery advertising and marketing are commonplace—and necessary. The CDC says nearly 40 percent of Americans over age 20 are obese.
As obesity continues to rise, so does the interest in (and need for) bariatric surgery, which has created more opportunities for medical weight loss businesses like yours to change their case mix and help make a difference in more people’s lives.
However, competition among bariatric surgery businesses has also increased.
Learn more about our marketing solutions for bariatric practices:
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Bariatric Surgery Businesses Must Stand Out to Compete
The increase in demand and opportunity has created a much more competitive market for bariatric surgery businesses, one of the most common challenges we’ve seen. In some areas, there is a virtual deluge of bariatric digital marketing messages from weight-loss surgeons. In most markets, candidates for weight-loss surgery have plenty of choices.
So, how do you compete?
At Healthcare Success, we know that successfully scaling a crowded market means standing out from the competition. And that means having a compelling bariatric marketing message, getting it heard, and having it drive response.
It also means having a robust patient conversion system to effectively convert high-value inquiries and follow up on inquiries that do not convert immediately. These strategies may include email marketing, segmentation, and follow-up to further qualify and engage with prospects.
Marketing works (even in healthcare, even for referral-driven surgical practices, and especially for businesses—like bariatric surgery providers—who must directly appeal to prospective patients). Competitors are marketing. Aggressively. To stand out, you can’t merely market your bariatric surgery business. You must market it well. You must promote it strategically.
A Strategic Path to an Effective Bariatric Surgery Marketing Plan
Strategy is the hallmark of our approach to helping bariatric surgery businesses maximize their success by marketing effectively. With strategy at the top of their minds and more than 20 years of experience, our professionals come to the table with knowledge of healthcare marketing and how to plan and implement bariatric surgery marketing successfully.
Our strategies for weight-loss surgery businesses consider the need to create a compelling message while also speaking to potential risks, complications, the mental-emotional aspects, and the level of commitment patients need to make.
We know stoma from the stomach and duodenum from the jejunum. Our medical practice marketing professionals are also familiar with the differences between today’s modern procedures, from lap band and sleeve gastrectomy to gastric bypass and even duodenal switch.
We understand that the highest standard of ethics is of paramount importance.
Ethical Bariatric Surgery Marketing—Because Reputation Is Everything
As a bariatric surgery business, your reputation is your most valuable asset.
At Healthcare Success, we never forget this, and reputation management and enhancement are woven into the fiber of our professional services. Everything we do is to solidify your brand’s strong reputation, which is why we take a frontline position for marketing ethically.
While ethics are not insisted upon by all businesses in their bariatric marketing campaigns, we see no distinction between ethical medical practices and ethical messaging.
We believe in marketing our bariatric surgery clients with the same commitment to the reputation that they demonstrate in the operating room.