Bariatric Surgery: Thriving in a Dynamic Healthcare Landscape
The world of bariatric and weight loss surgery is rapidly evolving. At Healthcare Success, we understand the critical changes influencing this space, like the rise of healthcare consumerism, the increase in large multilocation practices, and our aging population.
Our expert bariatric surgery marketing strategies are designed to help differentiate your business by addressing each of these critical changes, helping you conquer the competition and thrive.
Bariatric surgery advertising and marketing are commonplace—and necessary. The CDC says nearly 40 percent of Americans over age 20 are obese.
As obesity continues to rise, so does the interest in (and need for) bariatric surgery, which has created more opportunities for medical weight loss businesses like yours to change their case mix and help make a difference in more people’s lives.
However, competition among bariatric surgery businesses has also increased.
Learn more about our marketing solutions for bariatric practices:
Bariatric Surgery Businesses Must Stand Out to Compete
The increase in demand and opportunity has created a much more competitive market for bariatric surgery businesses, one of the most common challenges we’ve seen. In some areas, there is a virtual deluge of bariatric digital marketing messages from weight-loss surgeons. In most markets, candidates for weight-loss surgery have plenty of choices.
So, how do you compete?
At Healthcare Success, we know that successfully scaling a crowded market means standing out from the competition. And that means having a compelling bariatric marketing message, getting it heard, and having it drive response.
It also means having a robust patient conversion system to effectively convert high-value inquiries and follow up on inquiries that do not convert immediately. These strategies may include email marketing, segmentation, and follow-up to further qualify and engage with prospects.
Marketing works (even in healthcare, even for referral-driven surgical practices, and especially for businesses—like bariatric surgery providers—who must directly appeal to prospective patients). Competitors are marketing. Aggressively. To stand out, you can’t merely market your bariatric surgery business. You must market it well. You must promote it strategically.
A Strategic Path to an Effective Bariatric Surgery Marketing Plan
Strategy is the hallmark of our approach to helping bariatric surgery businesses maximize their success by marketing effectively. With strategy at the top of their minds and more than 20 years of experience, our professionals come to the table with knowledge of healthcare marketing and how to plan and implement bariatric surgery marketing successfully.
Our strategies for weight-loss surgery businesses consider the need to create a compelling message while also speaking to potential risks, complications, the mental-emotional aspects, and the level of commitment patients need to make.
We know stoma from the stomach and duodenum from the jejunum. Our medical practice marketing professionals are also familiar with the differences between today’s modern procedures, from lap band and sleeve gastrectomy to gastric bypass and even duodenal switch.
We understand that the highest standard of ethics is of paramount importance.
Ethical Bariatric Surgery Marketing—Because Reputation Is Everything
As a bariatric surgery business, your reputation is your most valuable asset.
At Healthcare Success, we never forget this, and reputation management and enhancement are woven into the fiber of our professional services. Everything we do is to solidify your brand’s strong reputation, which is why we take a frontline position for marketing ethically.
While ethics are not insisted upon by all businesses in their bariatric marketing campaigns, we see no distinction between ethical medical practices and ethical messaging.
We believe in marketing our bariatric surgery clients with the same commitment to the reputation that they demonstrate in the operating room.
What our Healthcare Clients Say
Bariatric Surgery SEO
Over half of the U.S. population is overweight and so many of them are in need of a lasting weight loss solution. Let Healthcare Success' medical marketing team hoist your site to the top of the search results page with expert SEO marketing for your bariatric surgery practice.
Most people who use the internet, search for everything from shampoo to a new doctor and Google has noticed something interesting. People are using longer, more descriptive search phrases. Instead of searching for “weight loss doctor” they’re searching “weight loss surgeon in Palm Springs, Florida, patient reviews.” To make sure your bariatric practice shows up on the first page of the search results, you’ll need to implement the right search engine optimization (SEO) for your bariatric surgery practice.
There are many rules and Google best practices to help build effective SEO for bariatric surgeries, and Healthcare Success stays on the pulse of SEO for bariatric and many other medical practices. As such, we are knowledgeable and ready to improve your bariatric surgery SEO practices, boost your site high above your competitors, and convert more visitors into new patients.
When you optimize your site for search engines, you make it easy for those who need you most, to find you quickly. Well-done bariatric surgery SEO works in two very distinct yet very effective ways: first, search engines will reward your unique, educational content with a high page rank and second, once users click through to your website, the bariatric surgery SEO content you’ve added will educate, engage and convert more people.
Want to learn more about our bariatric SEO solutions? Call us at 800-656-0907.
More marketing solutions for bariatric practices: Websites | Branding | PPC | Digital
What are the top three SEO tactics for Weight Loss Surgery?
If you want your potential patients to find you, there are three things you must include in your SEO weight-loss practice strategy:
- Fresh content for your site
We recommend approximately three content updates per week. However, it is important to note that Google favors high-quality, relevant, useful content over publishing frequency. A strong content marketing strategy can help with this (think both education on bariatric surgery for prospective patients, as well as valuable options for post-surgery healthy lifestyle!) - Optimize each page
A good rule of thumb is to focus on a single topic per web page. Too many subjects or too much information sabotages any effort you put into your bariatric SEO efforts. - Backlinks
While this factor has waned in recent Google updates, link *earning* takes considerable time and effort to inspire other sites to endorse you and your weight solutions services. Inbound links from aligned and relevant sites can contribute to direct traffic, as well as help improve authority signals for better search results rank.
Boost your bariatric business to the top of search engine results with our expert organic SEO strategies. Our skilled specialists will create a custom plan to optimize your existing website and elevate your content to align with industry-specific competitive keywords. This plan delivers better online visibility, drives targeted traffic to your website and landing pages, and boosts patient inquiries and appointments.
When you partner with Healthcare Success, you can stay ahead of your competition with data-driven SEO techniques tailored to your multilocation bariatric businesses' unique needs.
Effective Web Design for Bariatric Surgery
Obesity is a growing problem in the U.S., which increases the need for new and improved bariatric treatments. You offer weight loss surgery options that can significantly improve a person’s quality of life and longevity. But, can your prospects find your life-saving weight loss services online? And when they do, does your website provide a professional, content-driven experience to inspire prospective patients to make an appointment?
Capture attention and trust with a compelling website tailored to the specific needs of your business. Our designs are never templated. Our custom websites are visually captivating, intuitive, and user-friendly, ensuring seamless navigation for prospective patients.
Healthcare Success provides beautiful, effective weight loss surgery web design, guaranteed to extend your services to a targeted online audience. Your prospects are already searching for your practice. We’ll help bring them to your website through expert SEO services and PPC marketing and convert them to patients with award-winning content and web design for bariatric surgery.
We also ensure your website is easy to use, intuitive, mobile-responsive, and includes simple online appointment booking functionality, translating into higher patient engagement and conversions.
Want to learn more about our bariatric website solutions? Call us at 800-656-0907.
More marketing solutions for bariatric practices: SEO | Branding | PPC | Digital
A Bariatric Website With Form, Function, *and* Style
We understand your website is an extension of you and your bariatric practice. Each Healthcare Success medical marketing team member involved in your weight loss surgery website design project has years of medical design and/or writing experience.
- Our account managers
The Healthcare Success account managers oversee every aspect of your bariatric website design to ensure it is attractive, user-friendly, and easy to understand for your prospects and your patients. Our Account Managers will work closely with your practice to understand your needs, goals, and objectives for a weight-loss website that will perform! - Our writers
Each member of our experienced medical writing staff and editorial team will develop well-researched healthcare content around key bariatric and weight-loss themes, that not only resonate with your audience but rank well in Google's search engine. - Our designers
Our web designers do more than create attractive bariatric surgery website designs using the latest technologies; they expertly optimize back-end elements (e.g., HTML, metadata, and page titles) to make sure your site is fast, search engine-friendly, and 'slim' for site engagement!
At Healthcare Success, we know what it takes to build beautiful, effective websites that deliver weight-loss-solutions-searching patients, and grow your bariatric business.
Branding For Your Weight-Loss Business
When you partner with Healthcare Success, we will craft a compelling brand identity that resonates with your bariatric audience and targeted personas. From logo design to messaging, we establish a robust and cohesive image across all online and offline touchpoints to build trust and familiarity.
When you have a distinct and memorable brand, your bariatric business will connect with patients on a deeper level because it amplifies your unique offerings and values.
Paid Search (PPC) for Bariatric Treatment Centers
Achieve immediate and targeted results with our precise paid search campaigns. We strategically position your bariatric services at the top of search engine results, capturing the attention of potential patients actively seeking solutions. Our data-driven approach ensures optimal keyword selection, ad copy, and budget allocation.
Increase reach and revenue with pay-per-click campaigns
Each year more people are diagnosed with obesity. As a result, more people are seeking medical treatment options to help them regain control of their weight. It is essential to stay competitive in this growing marketplace. A bariatric surgery PPC campaign is a very effective way to stay ahead of your competition.
Professional management services for bariatric surgery PPC campaigns
Pay-per-click is one of the most accountable forms of advertising. You can set an exact budget and only pay when a visitor clicks your advertisement. Whether you’re looking to increase awareness of your practice, grow your lead list, or generate additional revenue, the skilled internet marketers at Healthcare Success have the knowledge and expertise needed to maximize your ROI by getting the best value from your weight loss surgery PPC budget. They will research the best keywords, design the ads and landing pages, monitor each campaign, and optimize as needed.
Want to learn more about our bariatric PPC services? Call us at 800-656-0907.
More marketing solutions for bariatric practices: SEO | Websites | Branding | Digital
How can PPC for bariatric surgery help increase revenue?
You might be wondering how a pay-per-click campaign, which costs money upfront, can increase your revenue. Search engine optimization marketing helps you improve your search rank organically, but it may take time to the achieve results you need. Pay-per-click, on the other hand, can help your business reach a much larger audience very quickly. When you create a bariatric surgery PPC ad campaign you can expect to appear on the top of search results for your keywords (as long as you are a competitive bidder with an optimal bid strategy!)
For example, if you have an ad campaign for the keywords “weight loss surgery in Harrisburg, PA” or “lap-band surgery near me” anyone searching for those phrases will likely see your paid advertisement given expert tactics and an effective bid strategy. As long as a well-written and targeted PPC advertisement answers their question or fulfills their immediate need, they are likely to click through to a specific weight-loss surgery landing page, (and/or a well-crafted page that fully answers their search needs) with a contact form, encouraging them to find out how your services can help them lead a healthier, more fulfilling life. Once you have their contact information, your team can engage and likely convert them into patients.
Through continuous monitoring and optimization, we maximize your PPC ROI, driving high-intent traffic and increased growth for your multilocation bariatric business.
Scientific Digital Marketing: Measure the ROI of Your Marketing
Our bariatric surgery marketing strategists will devise a customized plan to help you achieve your goals within your marketplace. We do this scientifically, basing what we do on what we know works in markets like yours for weight-loss surgery businesses like yours.
Please contact us to learn how to navigate the digital landscape with confidence using our comprehensive digital marketing solutions. We collaborate with your team (or work independently to help your team), to curate engaging content, share informative resources, and foster meaningful interactions on social media platforms. We nurture patient relationships and promote upcoming procedures or events through strategic email campaigns. And, we drive relevant, engaged traffic to your practice website using SEO, PPC, and paid social tactics. Our data-driven approach optimizes every digital touchpoint, expanding your bariatric business's reach and cultivating patient loyalty.
Our scientific approach to bariatric SEO and medical weight loss marketing means that we measure the results of your marketing efforts. Knowing what is and isn’t working is vital so we can adjust your messaging to achieve your goals together.
We can help you with a broad range of marketing strategies and tactical execution for your bariatric practices' success, through data-driven marketing campaigns, subject-matter expertise, and compelling creative solutions. Please give us a call at 800-656-0907 or click below to learn more!
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