Integrated Marketing Delivers 14:1 ROI & Boosts Appointments by 20%
Healthcare Success partnered with Acuity Optical, the retail division of Acuity Eye Group, to strengthen brand presence and drive patient growth across key Southern California locations over 15 months using an integrated marketing approach.
This included SEO, paid digital campaigns, web support, creative strategy and HIPAA-compliant solutions, helping Acuity Optical compete with large national retailers.
(based on reporting from March 2024 – March 2025)
Positioning Acuity Optical to Compete & Capture Market Share
Acuity Optical focuses on eye exams and retail eyewear with showrooms in Indio, El Paseo and Arcadia. The division aimed to increase appointment volume while strengthening its brand to effectively compete with large national chains.
Pain points
- Inconsistent marketing workflow and creative support across locations
- Limited brand cohesion and underutilized digital platforms
- Complex compliance requirements for digital marketing (e.g., HIPAA)
Key outcomes:
- Drove appointment growth at key locations
- Elevated brand presentation across digital, web and environmental design
- Implemented strategic SEO and web improvements for better patient engagement and discoverability
Delivering Tangible Benefits Through Full-Spectrum Marketing
Healthcare Success approached Acuity Optical’s objectives with a 360-degree, cross-functional strategy:
- Adapted existing brand guidelines to elevate the visual presentation
- Enhanced paid social, web content and environmental design to engage patients
- Paid search and social campaigns to drive appointments and capture new patients
- Strategic SEO targeting site architecture, content gaps and technical improvements to improve discoverability and patient engagement.
Over 15 months, Healthcare Success executed comprehensive solutions to achieve Acuity Optical’s goals:
- Delivered robust creative output for marketing campaigns, internal needs and event promotions
- Introduced dynamic imagery and immersive content across digital and web platforms
- Implemented HIPAA-compliant solutions with Freshpaint to ensure legal compliance and secure digital marketing practices, while working closely with Acuity Optical’s legal team to navigate ad platform requirements and mitigate risk
- Optimized appointment scheduling and conversion tracking across locations, ensuring a universal, consistent process for patient intake
- Enhanced call handling and phone protocols, prioritizing professional, prompt and thorough appointment management to reduce lost opportunities
- Strategically identified and addressed workflow gaps, improving intake, digital tracking and patient engagement
Our paid search strategy alone delivered 794 unique leads and 159 new patients in a single month, at an average acquisition cost of $189 per patient. ROI on the first visit was nearly 2:1.
Over the average patient lifetime ($2,800), ROI grew to 14:1 (not including referrals or ancillary purchases).
Delivering Synergy Between Creative Execution & Appointment Growth
Healthcare Success partnered closely with Acuity Optical to elevate brand perception and create a visually engaging experience across all touchpoints.
These samples demonstrate the depth and breadth of our creative partnership, showing how the Acuity Optical brand was brought to life while integrating precise operational processes, call tracking and compliance measures that directly supported patient growth.
Driving Patient Growth & Elevating Brand Presence
Through integrated creative, digital, SEO and strategic services, Healthcare Success positioned Acuity Optical as a contender in a highly competitive retail optical market.
This partnership demonstrates our unique ability to drive patient growth, enhance operational efficiency and elevate brand impact across multi-location healthcare practices.
Learn how the Healthcare Success Marketing Partnership Program can elevate your business, contact one of our skilled marketing professionals today.
