Local SEO Specialist

• Location: Remote (CA preferred)
• Job Type: Full-Time
• Salary Range: 50-85k depending on experience

Healthcare Success (HS), a digital-first, fully integrated marketing agency, is looking for a talented Local SEO Expert to join our team.

Note: This position requires prior SEO agency experience, including hands-on keyword research, keyword mapping, on-page optimizations, content strategy, and competitive analysis to arrive at the best outcomes for all the mentioned tasks.

About the Role

We are seeking a results-driven Local SEO Specialist to join our team. The ideal candidate will have hands-on experience managing Google Business Profiles, Bing Business Profiles, and Apple Maps, as well as proficiency in using BrightLocal for citation management. You will play a critical role in optimizing our local search presence, driving foot traffic, and increasing online visibility for our business locations.

Key Responsibilities: 

Google Business Profile Management:

• Create, claim, verify, and optimize Google Business Profiles for multiple locations. Regularly update business information, respond to reviews, and leverage posts and Q&A features.

Bing & Apple Maps Optimization:

• Set up and maintain accurate business listings on Bing Places and Apple Maps. Ensure NAP (Name, Address, Phone) consistency across platforms.

Citation Management with BrightLocal:

• Use BrightLocal to audit, build, and clean up citations. Monitor and report on citation accuracy, and resolve any inconsistencies, across 25+ local citations per entity. 

Local SEO Strategy:

• Develop and implement strategies to improve local search rankings, including keyword research, on-page optimization, and competitor analysis.

Review Monitoring & Response:

• Monitor reviews across all platforms and craft timely, professional responses to enhance reputation.
• Complete monthly reporting for all Local SEO accounts in a timely manner, to include relevant next steps and ongoing strategic next steps.

Reporting & Analysis:

• Track and report on local SEO performance using BrightLocal and other analytics tools. Provide actionable insights and recommendations for ongoing improvement.
• Partner with cross-functional agency teams to ensure clarity of performance across channels, recognizing how paid digital, SEO, and Local SEO inform each other.

Collaboration:

• Work closely with client, marketing, content, and web development teams to ensure local SEO best practices are implemented across all digital assets on and off-site.

Requirements:

• Proven experience managing Google Business Profiles, Bing Places, and Apple Maps.
• Hands-on experience with BrightLocal or similar citation management tools.
• Strong understanding of local SEO ranking factors and best practices.
• Experience with online reputation management and review response.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with basic HTML/CSS and website CMS platforms is a plus.

Preferred Qualifications:  

• 2+ years in a local SEO or digital marketing role.
• Experience working with multi-location businesses.
• Certification in Google Analytics or Google My Business is a plus.

About Us

Healthcare Success is a leading, digital-first, fully integrated healthcare marketing agency serving hospitals, practices, and healthcare organizations nationwide. The agency is known for its thought leadership, innovative strategies, and a collaborative, 100% virtual team environment.

Compensation & Benefits: 

• Competitive salary and incentive structure.
• 100% virtual work environment.
• Fifteen days of paid time off (PTO) annually, plus all major holidays and additional Fridays off in months without a holiday.
• Paid holiday break between Christmas and New Year’s.
• Matched 401(k), health, dental, and vision insurance.
• Advancement and educational opportunities.

More Details 

Healthcare Success is an Equal Opportunity Employer and values a diverse, inclusive team.

While about 2/3 of our team lives in Southern California, we are now 100% virtual. We will consider qualified candidates from any US state. All employees must work Pacific Time hours. 

Healthcare Success is committed to considering all candidates regardless of their gender, sexual orientation, race, age, socioeconomic status, religion or disability. 

Ready to join our team? 

Submit your resume today to [email protected], and let's discuss how your skills can help us shape the future of healthcare marketing.