Beach House Center for Recovery
Case Study
Beach House Center for Recovery

Beach House Center for Recovery achieves remarkable growth in admissions and community impact with strategic healthcare marketing

Beach House Case study image
Executive summary

Beach House Center for Recovery is a leading mental health and addiction treatment facility, providing specialized care for individuals and veterans. Despite its excellent programs, the center faced limited visibility and missed opportunities to engage local organizations and potential patients.

Healthcare Success partnered with Beach House Center for Recovery to design a comprehensive, data-driven marketing and PR strategy that enhanced AI findability, integrated media outreach, and optimized paid & organic search. By leveraging this multi-channel approach, Beach House Center for Recovery achieved measurable growth in admissions, visibility and community engagement.

These results highlight the tangible impact of a coordinated marketing and PR effort on patient engagement and community partnerships.

Key outcomes:
NBC West Palm Beach feature highlighting the Beach House Center for Recovery Freedom First Program (secured through targeted media outreach)
53 admissions driven by Google Ads in June 2025, at the lowest cost per admit of the year
Branded keyword conversions up 1,699.8 percent, with a 12.6 percent conversion rate
Direct engagement from the local police department for collaboration in Peer Support Programs
Dominant online visibility, 79.35 percent impression share, top-of-page rate 92.2 percent
BHCR-Logo

Driving community visibility with integrated marketing

Client background

Beach House Center for Recovery is a statewide leader in substance use disorder treatment and mental health care services, with a special focus on trauma-focused residential treatment designed specifically for veterans, active military and first responders.

Pain points

  • Limited regional visibility beyond existing patients and professional networks
  • Difficulty positioning the center as a leading authority in veteran mental health
  • Missed opportunities for local partnerships and community engagement.
  • To address these challenges, Healthcare Success designed a tailored, multi-channel approach that helped Beach House Center for Recovery connect with patients, media, and community stakeholders.

Achieving remarkable growth through smart, data-driven marketing

Our strategy

Healthcare Success implemented a multi-channel, data-driven approach to elevate Beach House Center for Recovery’s visibility and drive engagement:

Oncentric visual design variations

AI-powered media targeting to identify journalists and outlets most likely to cover veteran mental health

Transparent healthcare reporting graphic

Strategic messaging highlighting Beach House Center for Recovery’s programs and community outcomes

SEO-focused website icon

Planned outreach to media aligned with relevant regional and national discussions on veteran mental health topics

Branding and site development

Amplified coverage across paid and organic search, ensuring coverage and programs were discoverable online

Implementation
NBC West Palm Beach feature secured through targeted media outreach
Press-ready content and visuals highlighting veteran programs created for online and social amplification
Paid search campaigns optimized for conversions and efficiency (e.g., Performance Max and Brand Search)
Organic SEO improvements for specialized therapy, inpatient rehab and mental health pages
Local SEO optimization through Google Business Profile, enhancing mobile-driven engagement

These combined efforts translated into measurable growth across visibility, engagement, and admissions

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Highlighting the impact of digital marketing on community engagement

+2,400
Google Business Profile impressions (June 2025)
+1,699.8%
increase in branded keyword search conversions
+11.9%
MoM increase in total conversions
+2.4%
MoM increase in website visits, showing sustained user engagement
-11.4%
decrease in cost per conversion
-8%
decrease in cost per click

Redefining community awareness and building impact

Through integrated digital marketing and PR, Healthcare Success positioned Beach House Center for Recovery as a recognized leader in veteran mental health. By aligning PR, paid search, organic SEO and local optimization, Beach House Center for Recovery amplified its mission, boosted admissions and strengthened community partnerships—a model for strategic healthcare marketing success.

If you’d like to learn how the Healthcare Success Marketing Partnership Program can elevate your business, please get in touch with one of our skilled marketing professionals today.

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