Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews
Free Webinar
Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews
Speakers:
Stewart Gandolf, CEO
Brandon Schakola, Senior Director of Digital Strategy and Growth
Michelle Gao, Director of Paid Media and Strategy
Madison Keilman, Paid Media Manager
Why attend?
In 2025, ChatGPT and Google’s AI Overviews have disrupted organic search, causing major drops in traffic for hospitals and health systems. Paid media is now essential for regaining visibility and reaching the right audiences.
This webinar will show you how to:
- Leverage AI, automation, and conversational tools to connect with patients, consumers, and healthcare professionals effectively
- Apply updated paid media strategies across search, social, and programmatic channels for measurable results
- Ensure HIPAA-compliant outreach while optimizing campaigns in an AI-first environment
You’ll learn how to:
- Understand the impact of AI Overviews and ChatGPT on organic search traffic and identify key digital media opportunities
- Apply updated paid media strategies to engage health care consumers across the entire buying journey effectively
- Evaluate best practices for adapting to AI-driven realities to optimize engagement, improve campaign performance, and ensure HIPAA compliance
