Effective Sleep Medicine Practice Marketing to Build Your Referral Network

Your competition is growing. Make sure you’re keeping up.

Sleep disorders are a growing part of many professional practices. No longer a small subset exclusive to specialists—individual and group practices now have an advertising message for prospective patients.

The related healthcare issues have become more apparent to the medical community, with marketing messages from primary care physicians, internists, otolaryngologists, pulmonary physicians, psychiatrists, cardiologists, neurologists and other disciplines all having a promotional voice.

Marketing today is far more than communicating the value and availability of diagnostic polysomnography (PSG) or CPAP titration. Effectively telling your story has to work on many fronts and with many target audiences, conveying a positive and differentiating message, protecting the existing base, as well as growing the business profitably.

Fortunately, we know how to handle complex and competitive marketing and how to solve some of the toughest barriers you face.

You have a wealth of marketing opportunities. Take advantage of them.

The “good news” is that there are many audiences, promotional gateways and business opportunities within your reach.

Consider the wide range of prospective patients—infants, children, teenagers, single adults, parents and senior citizens are all part of the mix. Each provides a significant opportunity to make your presence known.

In addition to the most common disorders (insomnia, obstructive sleep apnea, restless leg syndrome, snoring and sleepwalking), other prospective segments include:

• Preoperative prospective bariatric surgery patients
• Pediatric bedtime problems, night wakings and special needs
• Diabetic patient screenings, education and treatment programs
• Medically supervised weight loss programs
• Psychology or psychiatry evaluations

We’ll help you target overlapping audiences and marketings to maximize your exposure.

As our nation’s healthcare delivery system struggles to reinvent itself, the marketing approach for diagnostic sleep evaluation and related practices has shifted from straightforward to increasingly challenging.

Today, the message needs to reach out to diverse and sometimes overlapping audiences that include physicians, patients, prospective self-refer patients and others.

In our 25 years of helping healthcare practices grow, we know that sleep medicine marketing programs achieve the greatest success because they plan it that way. Their goals are clear, supporting strategies are in place and implementation tactics are well considered and carefully coordinated.

Nationwide, it’s the same story. The winners all have, and faithfully use, a comprehensive sleep center marketing and advertising plan, including medical SEO and content marketing services, which guides them on a daily basis. Reaching, convincing and attracting diverse market segments requires cost-effective and solid programs to increase revenue and profitability, through many medical marketing “gateways” into the practice.

Regardless how you’re marketing your sleep medicine practice, if you aren’t using strategic tracking systems,  you just don’t know what’s working—or if it’s even working at all. Do you have a tracking system? Is it working? Is it consistent and accurate? It’s impossible to manage the plan or calculate your ROI without this part of the equation.

Call us. We can help you find the answers.

We understand what works and what doesn’t work. We know how to effectively communicate your value message to your patients in ways that help them appreciate and utilize all that you have to offer.

Healthcare Success can guide your sleep marketing as we have done for others around the nation, providing ethical, creative and evidence-based strategies. We’ll help you find the answers you need for success.