An Optimized Site Allows You to Help More People Most people who use the internet, search for everything from shampoo to a new doctor and Google has noticed something interesting. People are using longer, more descriptive search phrases. Instead of searching for “weight loss doctor” they’re searching “weight loss surgeon in Palm Springs, Florida, patient reviews.” To make sure your medical practice shows up on the first page of the search results, you’ll need to implement the right search engine optimization (SEO) for your bariatric surgery practice. What is SEO? SEO is a series of tactics used to maximize the number of visitors to your website by ensuring it appears high on the list of organic (unpaid) search results returned by a search engine, like Google. There are many ever-changing rules and regulations to build effective SEO for bariatric surgery practices, Healthcare Success stays on the pulse of SEO for bariatric and many other medical practices. As such, we are knowledgeable and ready to improve your bariatric surgery SEO practices, boost your site high above your competitors and convert more visitors into new patients. When you optimize your site for search engines, you make it easy for those who need you most, to find you quickly. Well-done bariatric surgery SEO works in two very distinct yet very effective ways: first, search engines will reward your unique, educational content with a high page rank and second, once users click through to your website, the bariatric surgery SEO content you’ve added will educate, engage and convert more people. What are the top three SEO tactics? If you want your potential patients to find you, there are three things you must include in your SEO weight loss practice strategy: Fresh content for your site We recommend approximately three content updates per week. However, it is important to note that Google favors high-quality, relevant, useful content over publishing frequency. Optimize each page A good rule of thumb is to focus on a single topic per web page. Too many subjects or too much information sabotages any effort you put into your SEO for bariatric surgery practice. Backlinks While this takes considerable time and effort, when other sites endorse you and your services, it helps increase your site’s authority. Not only will you receive a higher page rank on the search results page, more people are likely to click through to your site from the other site. Over half of the U.S. population is overweight and so many of them are in need of a lasting weight loss solution. Let Healthcare Success hoist your site to the top of the search results page with expert SEO for your bariatric surgery practice. Call 800-656-0907 to get started today.