Phase 1: Rebranding
To launch our partnership, Mountain View Medical Center required a complete rebranding and new website design before taking any major marketing steps. Branding focused on their compassionate care, as well as their family-centered practice. (Dr. Timothy J. Gray, founder, is now joined by his two sons, Dr. Timothy J. Gray, II, and Dr. Thomas C. Gray.)
Our goal was to build a foundation with a solid brand, traditional media, and digital marketing and advertising. On a modest budget, they grew leaps and bounds.
Phase 2: Assessment and testing
With any new client, our hope is to form a long-term relationship, so we can continuously adjust strategies based on data to drive new patients. Recently, we worked with Mountain View Medical Center to create a marketing plan in order to move forward with their digital advertising.
Data-driven marketing and analytics are key to finding tailored solutions that work according to a client’s demographics, specialties, and other important factors. In Phase 2 of our marketing partnership with Mountain View Medical Center, we decided to double down on digital after finding that digital advertising outperformed traditional media by far in their area.