[Series Installment] Unfortunately, we see too many of them. Website mistakes can be so bad that it’s like a doctor not washing his hands before surgery. A medical practice or doctor marketing website needs a clean, head-to-toe bill of health to do the heavy lifting and to make a meaningful contribution to new business. We […]
The basics of the story are sadly similar. A medical office will contact us about their website. It’s new, colorful and brimming with whiz-bang graphics. Custom-built by the designer guy down the hall, it definitely looks pretty—everyone in the office says so. But by any measure, the medical website just isn’t delivering new business. Diagnosis […]
[Continuing series installment.] A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.” Some weak sites are outdated or seriously ill, and those guys are prime […]
There’s nothing trivial about website analytics. And it’s not our intent to oversimplify an important (if sometimes confusing) subject. But, among the pages-and-pages-and-pages of available site performance metrics, there are four indicators should always be top-of-mind. Some tech-minded and numbers-driven people in marketing immerse themselves deeply in website performance statistics. These are the potentially daunting […]
We often advise our clients that a professional website requires regular “care and feeding.” To remain visible, viable and effective as a marketing tool, it’s vitally important to regularly add fresh and interesting content and remove dated material. The upkeep and maintenance allows you to stay “friendly” with search engine algorithms and avoid visitor habituation. […]
Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients. Here's a quick assessment tool for your healthcare website. Internet Search Engines, like Google, decide how high your site will be listed on a mountain of search results. Sophisticated computer programs-spiders, […]
Think of Google's search page as a gateway to your healthcare website. And since the majority of online searches for information begin with Google, it’s helpful to know a bit about how the search giant “thinks.” Ultimately, creating a high quality online presence that Google prefers will help give your hospital, medical practice or facility a […]
Keeping your healthcare website content fresh pays-back in marketing dividends Healthcare marketing websites for organizations and practices of all types need to be maintained with regular changes for maximum effectiveness. It's a web-savvy rule that applies across the board for hospitals, manufacturers, physicians and surgeons, dentists, pharmaceuticals...virtually everyone. Here are the four main benefits that […]
Demystifying Web Analytics brings more patients through your digital doorway. Think of Website Analytics as your most important management tool to understand how your website is performing (or not performing). Free tools are available to track visitor activity and guide changes that improve performance and website results for your practice, hospital or healthcare organization. There's […]
There's no such thing as a “set-and-forget” Web site. We have yet to find a successful practice Web site that performs well on neglect. We've written several articles that challenge the “If-I-build-it-they-will-come” fantasy of early practice Web sites — and provided practical direction about what to do instead. But if your practice Web site is […]
Should there be any question about the importance (and the immediacy) of the internet as a dental marketing tool, just ponder the sheer number of online searches: about eight billion — yes, with a b — searches per month. So the real question is: How can my local dental practice Web site capture well-qualified prospective […]
By Michelle Boyles, Managing Editor (This article was adapted from Optometric Management, though the Internet marketing principles apply to all healthcare practitioners.) A recent Harris Interactive poll shows that 80% of consumers today research health information online. But with the wealth of information out there, how do you drive patients to your Web site? And […]
