Tag: website design

Does Your Website Need “Revision Surgery?”

June 11, 2015Last Updated on by Stewart Gandolf
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You can probably relate to the idea that any surgical procedure is reasonable cause for a patient to be concerned. But it’s even more upsetting anytime a “revision surgery” might be needed. We encountered something like that in a marketing meeting with a medical practice that had recently completed an exceptionally pretty new website. (For […]

Checklist: Does Your Internet Presence Shine (or Suck)?

June 4, 2019Last Updated on by Stewart Gandolf
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The primary doorway to health care in the United States is digital. A new patient’s first encounter with a provider almost always begins via the Internet. Perhaps it’s not obvious, but your practice website—the cornerstone of an Internet presence—is the essential medical marketing gateway for prospective patients to locate and select doctors and hospitals. Given […]

Are You Ready For a Complete Website Overhaul? (We Were)

June 5, 2019Last Updated on by Stewart Gandolf
text in middle of puzzle reading "Web Design"

We often advise our clients that a professional website requires regular “care and feeding.” To remain visible, viable and effective as a marketing tool, it’s vitally important to regularly add fresh and interesting content and remove dated material. The upkeep and maintenance allows you to stay “friendly” with search engine algorithms and avoid visitor habituation. […]

Brochure-ware: When Physician Websites Fail Miserably

July 15, 2014Last Updated on by Stewart Gandolf
text in middle of puzzle reading "Web Design"

Healthcare marketing professionals cringed at the news in our earlier post, Little Blue Book Blues: Doctors Think Their Website is a Failure. It’s a gut-wrenching awareness that only 8 percent of physicians feel their website is the source of new patients. Hopefully, your website has a significantly better track record. But another survey tells us […]

7 Signs Your Healthcare Website Didn’t Show Up for Work Today

January 25, 2018Last Updated on by Stewart Gandolf
text in middle of puzzle reading "Web Design"

A first-time visitor to your healthcare website knows very little about you. And what they find—or don’t find—will be their “first impression” of you and your brand. The problem is that many are either out of date or out of touch, and the patient experience never has a chance. The first impression is also the […]

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