You know you need a website to succeed in healthcare today. While some organizations rely heavily on word-of-mouth and doctor referrals, this won’t last forever. Today’s savvy patients are researching everything from dentists to radiologists to medical device manufacturers before they ever consider a product or service. Your website helps these patients find the right […]
Topics: web Design
Why the Best Looking Medical Website Designs Still Fail
In healthcare, we see this all the time. A patient walks into a medical practice looking perfectly fine. But after some blood work, it turns out the healthy-looking patient has a hidden illness. As marketers, we see the same thing happen with websites. A physician or even an amateur web designer may think a website […]
What Makes for a Marketing-Based Website?
Today, any successful hospital or practice should maintain a website so patients can find your location and learn a little bit about your services. You might think that a great looking site is just a bonus…but from a website marketing perspective, this is far from the truth. You cannot expect to simply put up a […]
4 Website Design Mistakes That Sabotage Healthcare Marketing
Often, It’s important to know what not to do in healthcare marketing…and especially when it comes to website design. Creating and maintaining an excellent online presence can be a challenging task. But it’s well worth the investment when your web presence creates brand (and reputation) awareness, generates inquiries and produces a stream of new patients. […]