Why Videos Are Hospital Marketing’s Secret Weapon

November 15, 2016Last Updated on by Steven Jacobs

To be fair about it, the general use of videos and visual content isn’t the secret part of this story. The big brands and the not-so-biggies are all using some form of video content to tell their story. At least one assessment reports that video is, by far, the most popular and effective content marketing […]

“And the Winner Is…” SHSMD Conference Follow-up Is an Imaginative Use of Video in Medical & Hospital Marketing

August 8, 2013Last Updated on by Stewart Gandolf

We liked the clever use of video in a post-SHSMD event follow-up. It’s an idea that can be adapted to many healthcare, hospital and medical marketing and advertising situations. A link to the video follows, but here’s a bit of background for context. The company, eVariant, demonstrated their CRM and marketing analytics product at last […]

Who’d have thought Hand Hygiene could be entertaining? A Dance and Learn Video (Really) for Internal Healthcare Public Relations Audiences.

August 8, 2013Last Updated on by Stewart Gandolf

Since we don’t have a Dancing With the Stars heading, let’s give this creative music video a home in the healthcare public relations & PR category. It’s about hand washing in hospitals, clinics, and similar healthcare locations, with an entertaining and educational message for your internal audiences; physicians, nurses, technicians, etc. The title and description […]