Before we get to the benefits of video for your business, let’s clarify one thing. While professional–studio quality–video production is often required, there may be some informal exceptions. You can sometimes get away with simple, DIY videos from your smartphone. Impromptu videos of your health fair booth, for example, posted on your practice Facebook page. Video […]
Facebook, like many social media tools, is most effective when the visitor is engaged by the content. The idea seems tame enough on the surface, but it disguises the reality that visitors often don’t notice (and likely don’t care much) that you’re trying to talk to them. Marketing-savvy healthcare providers and hospitals recognize Facebook pages […]
Suddenly, it seems, there’s an explosive interest in video blog posts. This spike in popularity suggests that healthcare marketing professionals may want to add v-posts to their social media and Internet marketing mix. It’s tempting to think that video blog posts didn’t exist two nanoseconds ago. Then—out of the digital darkness—boom! Two-minute or less visual […]
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– Jonathan Calure, MD