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A lot, actually. As you might expect, many doctors and hospitals want to target upscale patients. Sometimes it is a matter of insurance coverage, other times doctors want to attract more fulfilling cases, and still other times clients simply want to improve reimbursements. Two weeks ago at our Orlando seminar, someone asked the familiar question […]

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It shocks me how many doctors say they want "first class" patients, but then treat these same patients (paying customers) like second class citizens. The following cautionary tale illustrates my point well.

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