When you jump into the Twitter stream and “Follow” someone, a Direct Message (DM) “Thank You” is a nice touch of connectivity. Establishing and retaining the initial involvement can help providers, hospitals and other healthcare entities keep their Twitter conversation going. Somehow you feel a little more involved even if the “personal” note is a […]
Here’s a marketing-smart little idea to wring greater value from your Twitter messages. Since micro-blogging in 140 characters or less is precious little space to get acquainted with your followers, consider thanking a new follower and providing a link to a short “getting to know you” online survey. We haven’t seen this often, but it’s […]
The AMA’s American Medical News carried an excellent article recently titled: Hospitals' new specialist: Social media manager. It told the tale of how various hospitals—such as Swedish Medical Center (Seattle) and Mayo Clinic—are hiring staff members dedicated exclusively to social and interactive media. What's more, other hospitals, health systems, and medical practices either have someone […]
Twitter is one of the four best known social media tools—YouTube, Facebook, Twitter and LinkedIn. And if you look at Ed Bennett’s accounting of 890 US hospitals using social networking tools, almost 75 percent have Twitter accounts. (That’s a close second to hospitals with Facebook pages at nearly 80 percent.) But name recognition isn’t as […]
Six digital ways to keep patients connected to the allergy/asthma practice. Many allergist marketing programs publish daily pollen count and mold count numbers. It’s a useful way to keep sensitive patients checking-in with the practice. Now the numbers are getting out there quicker via social media. Some allergist marketing plans publish the data using […]
How do you measure the value of your blog? What’s the ROI for your Facebook page? How much do your YouTube videos benefit your physician marketing? What's the pay-back on Twitter? A balanced view of benefits gives you the whole picture.
If your hospital isn’t on this list, it should be. At this writing, the HSNL accounts for well over 750 hospitals with YouTube Channels, Facebook pages, Twitter Accounts, and/or Blogs. Here are the top-line numbers:Anyone (meaning everyone) working in hospital marketing or hospital public relations should check out the Hospital Social Network List (HSNL). It’s […]
