[A Healthcare Success Educational Series] Social media platforms have become marketing instruments for patient engagement, service line awareness, new business development and other communications objectives. Each channel has a distinct purpose and personality. This educational series provides marketing professionals, hospital executives and medical practice providers with an overview for social media planning. What (even how) […]
Social media hashtags have become ubiquitous and a language-art of their own. You know them when you #seethem, but the cryptic, compressed (and sometimes insider) meanings are not always clearly understood…and their value is lost. “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically […]
Chances are you’ve seen the occasional Tweet that’s larger, longer and more impactful than the standard 140-character, text-only allowance. Among several types, Twitter Cards create breaks in the Twitter stream that grab attention with photos, video, summary notes, songs or other expansive content and inspire a click-through connection. Twitter says it delivers “a beautiful consumption […]
Take a few seconds (actually, six seconds or less) to get acquainted with Twitter’s new video sharing app, VINE. This latest-and-greatest social media (SM) phenom is catching on among Twitter-ites. Vine–along with a new wave of image sharing apps–is new, but it may or may not belong in your healthcare social media toolbox. Clever new […]
Most healthcare marketing professionals use Twitter, either personally, professionally…or both. It’s merely six years old, but the popular micro blogging platform has become a standard communications tool for hospitals, medical practices and health systems. But even experienced Twitter-ites may have been busy with the holiday season and not be aware of improvements to the social […]
The collection of marketing insights that we posted a few weeks ago was well received. We called these medical marketing nuggets “Twisdom.” Our previous article, which is linked at the bottom of this page, inspired some of our readers to submit a few more thoughtful gems.
You’re familiar with the social media marvel Twitter. With about 250 million active users (and another 250 registered users), Twitter is a well-known cultural phenomenon. Just about everyone has seen it. Tons of people are using it. And as a medical marketing tool, Twitter is second only to Facebook among the most popular social networking […]
It seems that our recent post, If We Trust Doctors with Sharp Instruments, We Can Trust Them with Social Media, ignited some lively discussions among healthcare marketing professionals on LinkedIn. As a bit of background, the big idea behind our “If We Trust Doctors” post is that social media has taken a leadership role in […]
Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circle of connections that—with few exceptions—largely excludes doctor-patient communications. Physicians are connecting with professional colleagues, tapping into information […]
How to take advantage of online social media The explosion of social and community centered websites is an Internet evolution that seems to be everywhere. But approach with care. These are upper-level marketing tools for some healthcare organizations, group and individual practices, hospitals and businesses. This is the second in a series of articles about […]
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– Jonathan Calure, MD