Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)

The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019 and is expected to exceed two-thirds of total media spending by 2023.  Healthcare audiences live and communicate in a digital world. Understandably, healthcare organizations and the agencies […]

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– Jonathan Calure, MD

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