Tag: tracking

The True Definition of ROI: Metrics for Profitable Hospital Marketing

October 7, 2019Last Updated on by Stewart Gandolf
SHSMD Connections 2013 seminar graphic

[SHSMD13 Podcast Series] David Marlowe is the founder of Strategic Marketing Concepts and a past president and board member of SHSMD, the Society for Healthcare Strategy and Market Development of the American Hospital Association. And in our podcast conversation with Lonnie Hirsch, David provides expert insight about tracking and metrics for effective and profitable hospital marketing. […]

Golden Goose Demise: A Doctor Marketing Lesson for All Professions

August 28, 2013Last Updated on by Stewart Gandolf
golden egg in egg basket

gold·en goose • n. a continuing source of wealth or profit that may be exhausted if it is misused. Oxford Pocket Dictionary of Current English You’ve probably heard the “golden goose” story. It’s been around since about the 5th century and there are several versions of the fable. Unfortunately, there’s a healthcare marketing version that’s […]

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