[PODCAST] Healthcare Thought Leadership: Building a Plan from the Ground Up

June 3, 2019Last Updated on by Carolyn Lange

woman giving speech that displays healthcare thought leadership

One of the things I love most about my job is the opportunity to meet with some really great people doing amazing work in healthcare. Recently, I spoke with Johnny Smith, Senior Director of Marketing and Communications at Ascension Health, the nation’s largest non-profit health system. I reached out to him after hearing about his […]

Twitter for Thought Leadership and Other Free Ideas You Can Steal

June 6, 2019Last Updated on by Peter Do

This post spotlights a few easy but useful little marketing and communications ideas. Each of these gems is completely unrelated to each of the others, so feel free to grab one or more, try it out, and put it to work today. Then let us know what you think. IDEA #1: Don’t write long and […]

Thought Leader Qualities Every Doctor Needs to Use

June 5, 2019Last Updated on by Stewart Gandolf

Almost by definition, doctors are leaders. And successful doctors are also thought leaders. We are fortunate in our work with hospitals and medical practices to know many leaders, thought leaders and influential thought leaders among the ranks of professionals. More than a few in this group are good clients. And, I’m pleased to say, many […]

Is Your Business Model as Unwinnable as Solitaire?

September 4, 2013Last Updated on by Stewart Gandolf

3 sides of red dice reading "Win, Try, Lose"

Is your business model like playing solitaire? There’s a brief back-story to my question. Sometimes, late at night after a long day, I still feel wound up, even though my family has long been asleep. So I grab my iPhone (in the dark) and play a little solitaire just to slow down. The fact that […]

Friday Video: It’s Not WHAT You Do. People Buy WHY You Do It.

May 24, 2019Last Updated on by Stewart Gandolf

We’ve long been a fan of the “Ideas Worth Spreading” TED series. And our Friday Video today is a simple but powerful inspirational presentation by author Simon Sinek. His START WITH WHY concepts—about innovation, leadership and success—are immediately useful for healthcare providers and organizations. Why you do what you do is the vital (and often […]

Thinking Forward: What Happens When the Hospital Is Also the Insurer?

August 2, 2013Last Updated on by Stewart Gandolf

This is a curious business concept: One of New York’s largest hospital networks wants to keep their hospital beds empty. That notion, says Kaiser Health News, would be the case for some hospitals that want to provide health insurance. Disruptive business ideas are innovations intended to improve a product or service in ways the market […]

5 Basic Rules of Healthcare Content Marketing

July 14, 2014Last Updated on by Stewart Gandolf

You might have the impression that “content marketing” buzzed its way into popular use a digital minute ago. In the “buzz-vocabulary” of healthcare marketing it’s a timely (but not-so-new) topic. Content marketing is a natural fit for many hospitals and health providers. It’s a means to speak to people and provide them with useful and […]

13 Traits of Highly Successful Healthcare Business Leaders

May 30, 2019Last Updated on by Stewart Gandolf

3 arrows going through, over, and under brick wall

Owners and leaders of the most accomplished and admired healthcare practices rarely achieve their success accidentally. This is just as true in the broader scope…including healthcare organizations, hospitals and related businesses such as pharmaceutical and medical device companies.

Great Ideas: The Systematic Road from Inspiration to Reward for Healthcare Marketing & Advertising

August 28, 2013Last Updated on by Stewart Gandolf

Signpost for 'Fresh Ideas' against a blue cloudy sky

Creative new ideas are the fuel of healthcare marketing success, and in all modesty, we come up with new ideas all the time. It’s our business. What’s more, our clients—physicians, hospitals, dentists, medical groups, pharma/device executives, surgeons and healthcare providers and organizations—tend to be leaders in their field and pretty smart people. Typical of these […]

Tag: thought leadership