One of the things I love most about my job is the opportunity to meet with some really great people doing amazing work in healthcare. Recently, I spoke with Johnny Smith, Senior Director of Marketing and Communications at Ascension Health, the nation’s largest non-profit health system. I reached out to him after hearing about his […]
Topics: thought Leadership
Twitter for Thought Leadership and Other Free Ideas You Can Steal
Thought Leader Qualities Every Doctor Needs to Use
Almost by definition, doctors are leaders. And successful doctors are also thought leaders. We are fortunate in our work with hospitals and medical practices to know many leaders, thought leaders and influential thought leaders among the ranks of professionals. More than a few in this group are good clients. And, I’m pleased to say, many […]
Is Your Business Model as Unwinnable as Solitaire?
Friday Video: It’s Not WHAT You Do. People Buy WHY You Do It.
We’ve long been a fan of the “Ideas Worth Spreading” TED series. And our Friday Video today is a simple but powerful inspirational presentation by author Simon Sinek. His START WITH WHY concepts—about innovation, leadership and success—are immediately useful for healthcare providers and organizations. Why you do what you do is the vital (and often […]
Thinking Forward: What Happens When the Hospital Is Also the Insurer?
This is a curious business concept: One of New York’s largest hospital networks wants to keep their hospital beds empty. That notion, says Kaiser Health News, would be the case for some hospitals that want to provide health insurance. Disruptive business ideas are innovations intended to improve a product or service in ways the market […]
5 Basic Rules of Healthcare Content Marketing
You might have the impression that “content marketing” buzzed its way into popular use a digital minute ago. In the “buzz-vocabulary” of healthcare marketing it’s a timely (but not-so-new) topic. Content marketing is a natural fit for many hospitals and healthcare providers. It’s a means to speak to people and provide them with useful and […]
13 Traits of Highly Successful Healthcare Business Leaders
Great Ideas: The Systematic Road from Inspiration to Reward for Healthcare Marketing & Advertising
Creative new ideas are the fuel of healthcare marketing success, and in all modesty, we come up with new ideas all the time. It’s our business. What’s more, our clients—physicians, hospitals, dentists, medical groups, pharma/device executives, surgeons and healthcare providers and organizations—tend to be leaders in their field and pretty smart people. Typical of these […]