More than a few doctors have become marketing warriors among our circle of friends and professional peers. It seems like they recognize that medicine is their profession, but healthcare is a business. They had resolved to become recognized thought leaders in their profession. Hence, swimming against the current of provider competition, they have a business-ninja […]
Almost by definition, doctors are leaders. And successful doctors are also thought leaders. We are fortunate in our work with hospitals and medical practices to know many leaders, thought leaders and influential thought leaders among the ranks of professionals. More than a few in this group are good clients. And, I’m pleased to say, many […]
