In a totally unscientific sample, about half of the doctor marketing business cards in front of me include a physician’s email address. The other half does not; those cards are silent about an email communications channel between the practice and the real world. And, I fear, that's an unfortunate choice these days. Scientifically grounded studies […]
Hospitals—at least some hospitals—have a reputation for being laggards on the technology adoption curve. There's some truth to that; after all, big medical devices have a big price tag and six- and seven-figure capital investments don't happen weekly. But the truth is that many hospitals and group medical practices have discovered new ways to apply […]
