File this under “If You’re Happy and You Know It” power tactics. This is a handful of highly effective little ideas anyone can put to work on short notice—at little or no cost—for greater mileage. #1: Publish, publish and republish. Consumer comments on review sites, as well as the direct testimonials of patients, are highly […]
It’s a challenge to follow the trends attached to the future of the Internet and video marketing. Depending on your choice of stats, better than 80 percent of all web traffic is expected to be video by the end of the decade. That’s just a couple years down the road. One particularly fast moving—and nearly […]
Does the “About Us” page on your website clearly identify what your company, practice or hospital does? Does it explain why your readers need you, your products or services? No? Then you are losing business. Getting your About Us page right is important because, if you check your stats, you’ll see it is one of […]
Customer testimonials offer great benefits to your marketing and business health for very little cost and effort. In the dictionary, marketing is defined as the action or business of promoting and selling products or services. That’s as simple as it gets; too simple, really. Marketing is communication for a particular goal or set of goals, […]
Social proof is a principle of influence and persuasion that can be highly effective in healthcare marketing. People want validation that they are making the right choice or proper decision and the actions of others like themselves is compelling guidance. Here’s how it works and ways to use it. There was an interesting item about […]
In the greater Cincinnati area, The Christ Hospital Health Network has a novel idea to capture testimonial-type comments from patients, employees and friends. In fact, it’s a healthcare and hospital marketing idea that literally speaks for itself. (Really.) This idea may also be suitable for some group practices and other provider situations. Here’s how it […]
Puppy dogs (and kittens) are cuddly cute. Babies (and kids) are scene-stealers. But in healthcare marketing, there’s nothing more convincing-and downright effective-than an excellent testimonial. Sorry canine cuteness, but testimonials have been called “the single most powerful marketing tool.” They are a close relative to word-of-mouth advertising, and they are effective in “closing the sale” […]
Testimonials–still an effective technique–but, more than ever, watch what you say and how you say it. Bloggers and celebrities included. The last time the Federal Trade Commission (FTC) updated its guidelines regarding the use of endorsements and testimonials in advertising was a mere 30 years ago.
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– Jonathan Calure, MD