“Send Pizza” and Other Medical Marketing Notes You Missed

July 29, 2014Last Updated on by Stewart Gandolf

As inspirational fuel for your medical marketing idea book, here’s a brief roundup of interesting items that popped up on our radar recently. Each has a “take-away” concept that a professional practice, hospital or medical group might adapt for local use. And please tell us about the creative ideas or success stories from your marketing, […]

Internet Marketing is a Media Darling, But Television is an Effective Beast

August 2, 2013Last Updated on by Stewart Gandolf

At times, the wildly popular attention to Internet marketing (according to, well…the Internet) seems to ignore “traditional” media. It’s as if television advertising is a laughable relic that only your grandparents recall. What’s more, there’s no place for TV in a healthcare marketing plan. Opps…wrong! Log off the “digital darling” fixation for the next two […]

An Actual Patient, an Exceptional Practice Story and a Fun Production Shoot

August 4, 2013Last Updated on by Stewart Gandolf

In professional circles, almost any corner of the film production industry is casually referred to as working in “the biz.” And those same professionals will quickly add that it’s a lot more hard work than the popular PR image of “glitz and glamour.” But the considerable effort behind a healthcare television commercial is not only […]