Like It or Not: Doctors Can’t Ignore Virtual Healthcare Visits

  Some observers predict that Verizon’s new platform for virtual doctor visits will be a game-changer. Like it or not, with the global communications giant jumping into interactive telehealth, the big splash will advance the evolution of healthcare delivery…and impact your future marketing plans. Recently, the company unveiled Verizon Virtual Visits, aimed at adoption by […]

Google Helpouts: Live Video Competition or Marketing Opportunity?

Google Helpouts: Live Video Competition or Marketing Opportunity? If “Helpouts” was just another Silicone Valley infant—with high hopes and little funding—it might not survive long enough to write about. But multi-national biz giant Google (of search engine fame and fortune) launched this new online, live video-help platform recently. And when your first name is Google, […]

Video Calling Shrinks Distance, Time and Cost in Healthcare

Have you noticed the recent wave of TV commercials for one-to-one video calling (Apple Facetime), or multiple participation (GoToMeeting) video collaboration, or one-to-many webcasting? In business, it’s all as close, convenient and immediate as your smart phone, tablet or laptop. For personal and small business uses the service is free or low cost and it’s […]

Physician Practices Revisit Telehealth to Monetize Time and Differentiate

Perhaps the single biggest barrier to the adoption and proliferation of telemedicine has been a financial one. Physicians, hospitals and other healthcare providers have avoided or resisted the various forms and formats of “telehealth” because there’s no obvious path to monetize the time and effort. Frankly, that’s still an issue, but it’s changing. Some practitioners […]

House Calls to Holograms: Evolution of Marketing Real Doctors Online

File this one under “doctor/physician competition.” It’s no surprise that, for most providers, the competitive landscape has shifted. But what’s unusual here is the emerging trend of online medical advice—live, immediate and direct from doctor—for a fee. This relatively new healthcare delivery channel has not only taken root, but it’s likely to continue to grow […]

High Tech House Calls, Telemedicine Differentiate in Hospital Marketing

For centuries, doctors made house calls to patients’ homes. Except in some rural communities, these visits have become about as practical as using mustard plasters to promote respiratory health. In today’s world, telemedicine increasingly enables doctor-patient communications in two different places for a high-tech house call. Telemedicine is also a great “hook” for hospital marketing […]

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