Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

Mainstream Telemedicine Impacts Healthcare Marketing and Revenue

Guest Post contributed by JT Ripton Telemedicine is a significant technological and business trend that is influencing medical practice marketing, patient engagement and revenue. Industry estimates report over 800,000 telemedicine consultations in 2015, and the president of the American Telemedicine Association (ATA), Dr. Reed Tuckson, declaring telehealth a mainstream slice of healthcare. Advances in tele […]

The Explosive Rise of Telemedicine Will Challenge Your Marketing Plan

Today, nearly anyone with online access can see a doctor or healthcare professional immediately. No appointment, no travel, no waiting, no hassle. A computer, smartphone or tablet increasingly connects patients and providers via live, two-way video consultation—24/7/365. What’s more, the typical insurance co-pay is relatively low, and for some people, employers cover the cost. This […]

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