Topics: Target Audience / Demographics

Your Patients are Looking for You on the Web. Are You There Yet?

July 25, 2013Last Updated on by Stewart Gandolf

By Michelle Boyles, Managing Editor (This article was adapted from Optometric Management, though the Internet marketing principles apply to all healthcare practitioners.) A recent Harris Interactive poll shows that 80% of consumers today research health information online. But with the wealth of information out there, how do you drive patients to your Web site? And […]

How to Define Your Target Audience – A Critical Health Care Marketing Success Factor

June 7, 2019Last Updated on by Stewart Gandolf
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Medical marketing efforts that attempt to reach anyone, anywhere-are doomed to produce only a squandered budget. Carefully and precisely identifying the target audience is a critical success factor in brand strategy development. You know whom you want to reach, where they are located, what makes them tick…and how to speak directly to them.

Medical Office Space: How to Choose a Great Location (First in a Series)

June 4, 2019Last Updated on by Stewart Gandolf

Editor’s note: This article is the first of a two-part series and covers how to CHOOSE a new practice location from a marketing point of view. At the conclusion of this article, we’ll provide you a link to the second article, which covers how to PROMOTE your new location. “Location, location, location…” This wise old […]

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