Long before “content marketing” and “guest post contributors” became the blazing hot buttons they are today, the Healthcare Success blog was a forum for sharing original, timely and informative articles. Our intent then, as now, was to leverage the considerable “marketing smarts” of our readers for the benefit of their professional colleagues. Guest articles from […]
Marketing Trainer Lori Waltz is something of a healthcare Road Warrior with a string of success stories and travel anecdotes. Here’s the scoreboard: She has helped over 1,000 practices and hospitals in her career, including 48 states, plus a few nearby countries and territories. Oops…only 48 states? It’s true. Lori has provided marketing training—about telephone/front desk […]
Somewhere-on nearly every healthcare marketing plan-is a line item titled “event.” For a medical practice it might be a new office “open house.” For hospital marketing, it could be a community involvement or PR project. And for any healthcare provider or doctor marketing professional it is an opportunity to remove the “white coat factor” and […]
